We build an evidence-based picture about the growth patterns & obstacles for women’s sport and use this as a catalyst to encourage further development.

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An unprecedented year for international women’s competitions as new audience figures show growth across major sports

Latest figures from the Women’s Sport Trust have revealed that major international women’s sporting events have continued to drive record-breaking audience figures with viewers watching for 9 hours and 58 minutes…

Continue ReadingAn unprecedented year for international women’s competitions as new audience figures show growth across major sports
Read more about the article Data shows highest viewing time on record for women’s sport as FIFA women’s world cup attracts a younger, more female demographic
(Photo by Naomi Baker - The FA/The FA via Getty Images)

Data shows highest viewing time on record for women’s sport as FIFA women’s world cup attracts a younger, more female demographic

LONDON, UK, 14th September — The Women’s Sport Trust has revealed that people in the UK are watching more women’s sport than ever before on TV with average time spent watching…

Continue ReadingData shows highest viewing time on record for women’s sport as FIFA women’s world cup attracts a younger, more female demographic

Women’s Sport Trust produces comprehensive industry report into the positive impact of women’s sport sponsorship on brands

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New research from the Women’s Sport Trust has shown the positive outcomes that can be achieved by brands sponsoring women’s sport. The report - developed with the sponsorship consultancy ONSIDE -…

Continue ReadingWomen’s Sport Trust produces comprehensive industry report into the positive impact of women’s sport sponsorship on brands

New Women’s Sport Trust partnership with The R&A reveals women’s sport fans feel underserved despite record-breaking viewing figures

LONDON, UK, 19th June — A new study from the Women’s Sport Trust has found that women’s sports fans in the UK feel underserved by the content available to them despite…

Continue ReadingNew Women’s Sport Trust partnership with The R&A reveals women’s sport fans feel underserved despite record-breaking viewing figures

Unprecedented audiences watch women’s sport as major properties break TV viewing figure records at the start of 2023

LONDON, UK, 18th May — The Women’s Sport Trust has revealed that the first four months of 2023 brought record TV viewership for women’s sport in the UK.20.6 million people, according…

Continue ReadingUnprecedented audiences watch women’s sport as major properties break TV viewing figure records at the start of 2023