NEW RESEARCH REVEALS WOMEN’S SPORT WILL REACH £1BN REVENUE IF FEMALE ATHLETES AND TEAMS ARE MADE MORE VISIBLE
‘Closing the Visibility Gap’ is the result of the largest nationally representative survey of UK women’s sport fans; hundreds of hours of one-to-one interviews with sport executives from leading sport governing bodies, teams, broadcasters, sponsors and athletes; and a comprehensive audit of women’s sports coverage on owned and earned digital media channels.