Latest research from Women’s Sport Trust reveals fans are watching Barclays Women’s Super League matches for longer than ever before

Latest figures from the Women’s Sport Trust, with broadcast analysis from Futures Sport & Entertainment, show that more people in the UK are watching women’s sport and they’re spending more time…

Continue ReadingLatest research from Women’s Sport Trust reveals fans are watching Barclays Women’s Super League matches for longer than ever before

Women’s Sport Trust reveals that the first four months of 2024 brought record TV viewing for women’s sport in the UK

As the Barclays Women’s Super League draws to a close, the Women’s Sport Trust has revealed that the first four months of 2024 brought record TV viewing for women’s sport in…

Continue ReadingWomen’s Sport Trust reveals that the first four months of 2024 brought record TV viewing for women’s sport in the UK

An unprecedented year for international women’s competitions as new audience figures show growth across major sports

Latest figures from the Women’s Sport Trust have revealed that major international women’s sporting events have continued to drive record-breaking audience figures with viewers watching for 9 hours and 58 minutes…

Continue ReadingAn unprecedented year for international women’s competitions as new audience figures show growth across major sports
Read more about the article Data shows highest viewing time on record for women’s sport as FIFA women’s world cup attracts a younger, more female demographic
(Photo by Naomi Baker - The FA/The FA via Getty Images)

Data shows highest viewing time on record for women’s sport as FIFA women’s world cup attracts a younger, more female demographic

LONDON, UK, 14th September — The Women’s Sport Trust has revealed that people in the UK are watching more women’s sport than ever before on TV with average time spent watching…

Continue ReadingData shows highest viewing time on record for women’s sport as FIFA women’s world cup attracts a younger, more female demographic

Women’s Sport Trust produces comprehensive industry report into the positive impact of women’s sport sponsorship on brands

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New research from the Women’s Sport Trust has shown the positive outcomes that can be achieved by brands sponsoring women’s sport. The report - developed with the sponsorship consultancy ONSIDE -…

Continue ReadingWomen’s Sport Trust produces comprehensive industry report into the positive impact of women’s sport sponsorship on brands