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The conversation around women’s sport often focuses on its potential to disrupt traditional structures through digital innovation. Women’s Sport Trust 2024 End of Year Visibility report showed that the most proactive…
Women’s Sport Trust is pleased to announce that the Jacobs Futura Foundation has awarded a grant to support athletes through the Unlocked programme. This funding will benefit both the 111 athlete alumni and…
We’re proud to announce that Women’s Sport Trust has won the Best Use of Data, Research, Measurement, and Evaluation at The UK Sponsorship Awards 2025! This award, which was accepted by WST…
Women’s sport is no longer just a values-driven play – it’s delivering real business returns. In fact, 86% of sponsors we spoke to reported that their investments in women’s sport met…
We’re thrilled to announce that we've been shortlisted for two awards at this year’s Women's Football Awards – Grassroots Initiative Award for Women's Sport Trust and Off The Pitch Award for our CEO…
The Women’s Sport Trust (WST) is delighted to announce the appointment of Emma Ballard as our new and first Senior Comms and Marketing Manager.Emma joins WST following her tenure as Editor…
4 in 5 brand decision makers say they are likely to invest in women’s sport sponsorship in the next three yearsDomestic club teams, women’s football and female athletes seen as the…