Our Mission Statement
Sport is one of the most important public arenas we have – which means that sport has a responsibility to reflect the best version of society.
We want an industry with strong allyship that actively demonstrates that it values women and girls; where strong, diverse female role models are highly visible; and where systems enable diverse talent to get access, opportunity, development and profile.
We take the actions necessary to establish a women’s sport ecosystem that is bold, unapologetic and independently successful on its own terms. We want women’s sport to grow diverse audiences, attract brands based on its distinctive appeal, be fully representative of women and girls in our society and align purpose and profit.
The Women’s Sport Trust was founded in 2012 after the London Olympics and Paralympics.
"WST are powerful advocates for change.”
Tanni Grey-Thompson DBE, DL
Research produced by the Women’s Sport Trust shows women’s sport is reaching a community of…
An unprecedented year for international women’s competitions as new audience figures show growth across major sports
Latest figures from the Women’s Sport Trust have revealed that major international women’s sporting events…
Data shows highest viewing time on record for women's sport as FIFA women's world cup attracts a younger, more female demographic
LONDON, UK, 14th September — The Women’s Sport Trust has revealed that people in the…