
Women's Sport Trust
Making women’s sport visibile, viable and unstoppable.
Our Mission Statement
Sport is one of the most important public arenas we have – which means that sport has a responsibility to reflect the best version of society.
We want an industry with strong allyship that actively demonstrates that it values women and girls; where strong, diverse female role models are highly visible; and where systems enable diverse talent to get access, opportunity, development and profile.
We take the actions necessary to establish a women’s sport ecosystem that is bold, unapologetic and independently successful on its own terms. We want women’s sport to grow diverse audiences, attract brands based on its distinctive appeal, be fully representative of women and girls in our society and align purpose and profit.
"WST are powerful advocates for change.”
Tanni Grey-Thompson DBE, DL
Monitoring the Landscape
We build an evidence based picture of growth patterns and obstacles and use this as a catalyst for development.
Thought Leadership
We are constructively disruptive. We encourage an inclusive and imaginative vision of what's possible and then make it a reality.
Provactive Glue
We bring together influencers from across sport, business and media. We amplify what's working, exchange ideas and stimulate action.
Latest News
DATA SHOWS HIGHEST VIEWING TIME ON RECORD FOR WOMEN’S SPORT AS FIFA WOMEN’S WORLD CUP ATTRACTS A YOUNGER, MORE FEMALE DEMOGRAPHIC
LONDON, UK, 14th September — The Women’s Sport Trust has revealed that people in the…
NEW RESEARCH SHOWS BRAND OPPORTUNITIES IN INVESTING IN WOMEN’S GOLF
LONDON, UK, 16th August - New research from the Women’s Sport Trust, in partnership with…
Women’s Sport Trust produces comprehensive industry report into the positive impact of women’s sport sponsorship on brands
New research from the Women’s Sport Trust has shown the positive outcomes that can be…
Change is coming and this is our time.
— Women's Sport Trust (@WomenSportTrust) April 7, 2021
Leading female athletes, unite to unlock the future of women’s sport.https://t.co/8Nw38YJfh4 #unlocked @glorious_sport @scopelandboxer pic.twitter.com/JLnpeq0DWH