Action

Creating a bold, unapologetic and independently successful women’s sport ecosystem.

Insight

Using insight and data to stimulate the sector

WST_WT_logo

Women's Sport Trust

Raising the visibility & increasing the impact of women’s sport. 

"Making women's sport visible, viable and unstoppable."

Women's Sport Trust

What we do

We identify and promote a diverse range of role models.

These role models demonstrate strong and varied examples of what women are capable of in sport, in the workplace and beyond. We provide support and a range of platforms for these role models to exercise influence as widely and effectively as possible.

We increase the percentage & quality of media coverage.

We forge strong media partnerships, so that leading journalists and broadcasters actively engage with progressing women’s sport. We also work with athletes and the media to develop and place strong stories, as well as commenting on live issues relating to gender and sport.

We find ways to shift the funding landscape for women’s sport.

We highlight inequalities in sports sponsorship and act as a catalyst for changing funding and sponsorship decisions. We also shine a spotlight on those individuals & organisations who are playing a vital role by putting their money and their brand behind women’s sport.

About Us
Initiatives and Campaigns
Insight

UNLOCKED

Find out more

Latest News

NEW RESEARCH REVEALS WOMEN’S SPORT WILL REACH £1BN REVENUE IF FEMALE ATHLETES AND TEAMS ARE MADE MORE VISIBLE Learn More

NEW RESEARCH REVEALS WOMEN’S SPORT WILL REACH £1BN REVENUE IF FEMALE ATHLETES AND TEAMS ARE MADE MORE VISIBLE

‘Closing the Visibility Gap’ is the result of the largest nationally representative survey of UK women’s sport fans; hundreds of hours of one-to-one interviews with sport executives from leading sport governing bodies, teams, broadcasters, sponsors and athletes; and a comprehensive audit of women’s sports coverage on owned and earned digital media channels.