Thursday 5 March marked an important milestone for Unlocked as athletes and activators came together for the programme’s Athlete-Activator Matching Event. Hosted by Squire Patton Boggs at their London office, the…
Welcome to Athlete Voices Unlocked, a new interview series that shines a light on the journeys, insights, and impact of our Unlocked athletes and alumni. Through candid conversations, we explore the…
Welcome to Athlete Voices Unlocked, a new interview series that shines a light on the experiences, insights, and impact of our Unlocked athletes and alumni. Through candid conversations, we explore the…
Women’s sport is enjoying unprecedented attention, with record audiences, landmark global events and breakthrough moments. Increased visibility in women’s sport should be celebrated. But at Women’s Sport Trust, we know that…
When Eboni Usoro-Brown joined the inaugural Unlocked programme in 2020, she was already one of England Netball’s most decorated players. A Commonwealth Games gold medallist who was also navigating new motherhood…
Following the launch of Women’s Sport Trust’s (WST) latest report, The Consumer View: Perceptions and Impact of Women’s Sport Sponsorship, WST hosted an online insight session to delve deeper into the…
Women’s sport is at a pivotal moment – the sector is growing fast, but how it grows matters. Striking the right balance between commercial success and building a more equal future…