Attendances key to turning moments into habits in women’s sport
Two Circles & Women's Sport Trust launch new research into women's sport fandom, supported by UK Sport, The FA, The ECB and The RFUNow is the time to turn experiences into…
We build an evidence-based picture about the growth patterns & obstacles for women’s sport and use this as a catalyst to encourage further development.
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Record-breaking figures for women’s sport viewership in 2022
LONDON, UK, 8th February —New research published today from the Women’s Sport Trust, with broadcast insight from Futures Sport & Entertainment, has found the average viewing time per person for women’s…
Women’s Sport Trust welcomes new report showcasing record attendances
In what has been coined a ‘golden year’ for women’s sport, the Women’s Sport Trust has welcomed the latest research from Two Circles showing record attendance figures for all women’s sport…
Women’s Euros Inspires Rise in Audiences for Women’s Sport Beyond Football
LONDON, UK, 8th November — The latest visibility report from the Women’s Sport Trust, with data from Futures Sport and Entertainment, has revealed the positive impact the Women’s Euros has had…
Broadcast audiences grow significantly year-on-year for women’s sport following Women’s Euros success
LONDON, UK, 6th September — Latest figures from the Women’s Sport Trust reveal that TV audiences for women’s sport have doubled so far this year: the average time per person viewing…
Lionesses most watched sports programme in 2022: further records expected to be broken at Sunday’s final
LONDON, UK, 28th July — The Women’s Sport Trust has praised the visibility achieved by England women’s footballers during the UEFA Women’s Euro 2022 that has put a huge spotlight on…
New research by the Women’s Sport Trust reveals unprecedented viewership for the Barclays FA WSL 2021/22 season
Growing habits in repeat viewership of women’s sport LONDON, UK, 8th June — New figures* from the Women’s Sport Trust (WST) show that there was a near four-fold increase in viewing…