This episode discusses the recent incident involving England footballer turned media pundit Karen Carney and Leeds United, the newly promoted Premier League club. Laura Weston, a board member of the Women’s Sport Trust and a former director of the sport and entertainment agency Iris gives her opinion. Listen here.
Coverage of our Ambition Report. Read here.
CEO Tammy Parlour joined Jeanette Kwakye on the Women’s Sport Show to discuss the Ambition Report – details here.
Comments on girls RTCs being closed. Read here.
“The Women’s Sport Trust has launched the Ambition Report, an unprecedented, bold initiative with tangible recommendations for the future of women’s sport.” Read here.
Honest and raw about how sexism in sport and trolling is affecting female athletes. Read here.
WST was number 14 of The Drum’s 24 “examples of times when our industry demonstrated its remarkable talent for solving problems.” Read here.
CEO and Co-founder, Tammy Parlour, discusses the BBC Sport survey into elite British sportswomen. Download here.
CEO Tammy Parlour joined Sky Sports for a live Women’s Sport Debate show to look at how the trajectory of women’s sport has been impacted by COVID-19, whether this period of time could provide opportunities for women’s sport and what the next steps must be. Immediately following the debate, Trustee, Sue Anstiss joined the conversation on a second show ‘Women’s Sport Debate: The Reaction’ which delved further into the issues discussed and address. Details here.
Women’s Sport Trust provides views on BBC Sport survey into elite British sportswomen – read here.
Amid the sport shutdown, the Women’s Sport Trust found a space to tell the unique stories of athletes from a wide range of backgrounds and use community to drive change. Post-lockdown, it hopes a so-called ‘invisible summer’ for women’s tournaments won’t hinder the progress already made in unlocking the value of women’s games for fans and sponsors. – access here.
Women’s Sport Has Gone Missing This Summer. Should We Be Worried? : Women’s Sport Trust and Women in Sport share their different perspectives on the current situation. Read here.
The Drum sits down with the Women’s Sport Trust, F1 and team GB hockey player Emily Defroand to discuss unlocking the potential of women’s sport post-lockdown – access here.
Evie Toombes: Showjumper with Paralympic dreams on life-changing surgery & invisible illnesses. Evie is part of the #Unlocked campaign. Read here.
Britain’s best in the open water shares her experiences of racism in swimming and how she is breaking barriers for black people to take up the sport – Alice Dearing is part of the #Unlocked campaign. Read here.
‘We must not let the narrative turn negative’ — listening in on the Women’s Sports Trust. Read more here.
WST Trustee, Sue Anstiss MBE, talks about how hard sport has been hit by Covid-19 and what the future holds. Click here.
EIS Performance Lifestyle Advisor Emma Mitchell & Women’s Sport Trust Unlocked campaign – read here.
Getting girls active is key to women’s sport future, say players and coaches
Athletes and administrators warn that gains at the top will be lost if attention is not paid to the grassroots. This article features two athletes on our #Unlocked programme. Read here.
Sportsmail spoke to several players, coaches, administrators and campaigners (including Women’s Sport Trust) about fears that women’s sport might be left behind in lockdown. Read here.
Covid-19 has rocked women’s sport but its future remains bright. Sean Ingle talks to Women’s Sport Trust about the challenges and opportunities brought by coronavirus. Read here.
The Impact of Coronavirus on Women’s Sport – InSport Education Weekly Webinar – talking to WST Trustee Zarah Al-Kudcy. Listen here.
Amy Conroy: GB wheelchair basketball player drawing on experience to get through lockdown. Read here.
Sarah Arnold and Clare O’Reilly here join with charity the Women’s Sport Trust’s #unlocked campaign to shine a light on their experiences. Read here.
Coverage in The Sun on Sunday will be dedicated to International Women’s Day this weekend – the first time a tabloid has focused an entire edition on celebrating women, according to the newspaper.
The edition will feature interviews with athletes from the Women’s Sport Trust, as well as inspirational stories from some of Britain’s leading women, with dedicated coverage running on the front page and across news, features and Fabulous magazine. Continue reading here.
The Sun is releasing a special edition on Sunday dedicated to International Women’s Day – a first for a tabloid. Throughout the paper, there will be interviews with athletes from our #UNLOCKED campaign. More info here.
Marketers have finally woken up to the power of women in sport. Read more here.
Women’s FA Cup: Why is prize money over 100 times smaller than men’s competition? Read the article here.
Fallon Sherrock becomes first woman to beat a man at PDC world darts. WST comments on a “moment in history”. Read the article here.
Mikaela Shiffrin, talk about equal pay within skiing and what means for sport as a whole. Women’s Sport Trust were asked to comment – read here.
All female motorsport W-Series revs up it’s pursuit for sponsors. Read the full article here.
While brands from Visa to Coca-Cola fought for a piece of the women’s football action during the summer’s World Cup, now is the time for clubs to capitalise on the attention to achieve a sustainable future. Read more here. Article includes stats from our recent research into digital coverage.
BBC Breakfast, 7 July 2019
Trustee Kate Dale spoke re the impact of the World Cup.
Nick Ferrari Show. LBC, 9 July 2019
Trustee Suzy Levy discussed the complexities of the Equal Pay debate.
Marketing Week, 3 July 2019
From empowerment to performance: Why brands need to shift the narrative around women’s sport. Read more here.
BBC Radio 4 – You and Yours, 2 July 2019
What’s stopping you from playing sport? Panel includes WST Board Director, Laura Weston. Listen here.
Marketing Week, 1 July 2019
How brands can level the playing field for women in sport
An unprecedented number of brands are jumping into women’s sport sponsorships, but are they doing enough to advocate for female athletes or just benefitting from the wave of popularity? Read more here.
The Sunday Times, 24 March 2019
Time for sport to show women the money.
“Real, long-term change will only occur when all the elements align — media coverage, spectator numbers and funding. They feed each other and eventually we will reach a tipping point and a real shift will happen. We’re currently witnessing significant positive change in all these areas, and this is ahead of a massive summer for women’s sport. This might be the time.” says a WST Spokesperson.
Read the article here.
Management Today, 27 Feb 2019
What it really takes for men to champion gender equality
WST Co-founder, Jo Bostock and five other women give their advice on how to make 2019 the year
every man can become his very own male Agent of Change. Read the article here.
Forbes, 2 November 2018
Why Women’s Sports Sponsorship Is An Opportunity Brands Are Missing
Brands are missing out on reaching valuable new audiences by shying away from sponsoring women’s sports.
Read the article here.
Marketing Week, 6 December 2018
2018 year in review: It’s been a good year for…
Marketers have enjoyed a booming year in a number of sectors, whether driving the rising popularity of women’s sport, or responding to fresh brand opportunities provided by big mergers. Meanwhile, fast-fashion retailers have seen soaring sales, but the conversation might be about to change.
Read the article here.
Sky Sportswomen Show, 23 October 2018
Is enough being done to maximize the opportunities in women’s sport and are brands seizing the opportunity to invest?
Watch the whole show on Sky Sports On Demand. Sportswomen is live every Tues on Sky Sports News at 11.30am
The Sunday Times, 15 July 2018
When will England’s world-beating sportswomen get the credit they deserve? Read more here.
Making the business case for women’s sport sponsorship
Marketing Week, 3 August 2018
With numerous high profile events on the way over the next year, new data reveals a tangible – and gender balanced – interest in women’s sport across the UK. read the article here.
Sky Sports and the Women’s Sport Trust have partnered to encourage everyone to ‘show up’ and support women’s sport by watching, attending or playing.
- The Independent, 21 May 2018
Why it’s time to #ShowUp for women’s sport. Tamsin Greenway announces Sky Sports and WST partnership to encourage people to watch, play and go to women’s sport. Read her article here.
- KL.FM, 21 May 2018 – read here.
- Sky Sports, 21 May 2018 – read here.
- Stylist Magazine, 22 May 2018 – read here.
- I Newspaper, 22 May 2018 – read here
- Sports Industry, 22 May 2018 – read here.
- Marketing Week, 22 May 2018 – read here.
- Boxing Monthly, 22 May 2018 – read here.
- On 22 May we conducted over 60 interviews with 10 Sky and WST talent including Tamsin Greenway, Natasha Jonas, Isa Guha, Molly Thompson-Smith and Goldie Sayers. They spoke to publications such as Health and Fitness magazine, The Mixed Zone, Girl Talk magazine, PA, The I, The Radio Times and more…
- Reuters, 24 May 2018 – Sustained audience growth for women’s sport will boost sponsorship.
- Female First, 4 June 2018 – Why It’s An Amazing Time For Women’s Sport Right Now By Sasha Corbin
- Metro, 12 June 2018 – Molly the Climber.
- Sky Sports, 12 June 2018 – Olympic gold medallists Kate and Helen Richardson-Walsh joined Isa Guha and Charlotte Edwards to discuss the #ShowUp campaign and the state of women’s sport in the UK.
- Radio Times, 15 June 2018 – Across Sky it was a turning point”: Sky Sports women reflect on the Richard Keys and Andy Gray sexism scandal – and talk about how times have changed with the #ShowUp campaign backing women’s sport
- Sky Sports, 18 June 2018 – #ShowUp for England Women: Sky Sports, Women’s Sport Trust, ECB join forces at T20 double-header
- CricketHer, 21 June 2018 – Sky Sports And Women’s Sport Trust Aim For Sell-Out #ShowUp Fixture At Taunton
- The 52 Blog, 22 June 2018 – There’s no doubt about it: the noise surrounding women’s sport is the loudest it’s ever been.
- The Telegraph, 22 June 2018 – There has been a huge momentum shift in women’s sport and Saturday’s T20 double-header is another breakthrough moment
- Meswear Style, 28 June 2018 – IT’S TIME TO SHOW UP AND SUPPORT WOMEN’S SPORTS
#BeAGameChanger Awards 2018 – post-event
- Reuters – https://uk.reuters.com/article/uk-sports-women-awards/boxer-copeland-england-cricketers-recognised-for-contribution-to-womens-sport-idUKKCN1IP3JV
- Reuters – https://uk.reuters.com/article/uk-sports-england-women/sustained-audience-growth-for-womens-sport-will-boost-sponsorship-uk-charity-idUKKCN1IP1ZW
- Press Association – Preview feature and breaking news story.
- Sky Sports – Sky Sports News and Sky Sportswomen.
- BBC Sport – https://www.bbc.co.uk/sport/cricket/44196492
- Euronews – http://www.euronews.com/2018/05/24/boxer-copeland-england-cricketers-recognised-for-contribution-to-womens-sport
- Eurosport – https://www.eurosport.co.uk/boxing/footballer-turned-boxer-stacey-copeland-determined-to-empower-future-generations_sto6769066/story.shtml
- EnglandRugby.com – http://www.englandrugby.com/news/inner-warrior-recognised-inspiring-initiative/
- ECB.co.uk – https://www.ecb.co.uk/news/693617/ecb-honoured-at-women-s-sport-trust-awards
- Scrum Queens – http://www.scrumqueens.com/news/isherwood-honoured-wst
- The Voice – https://www.womenssporttrust.com/wp-content/uploads/2018/06/The-voice.pdf
#BeAGameChanger Awards 2018 – pre-event
- The Voice News, 26 April 2018 – The Powerful Impact of Women’s Sport
- ABN Radio, 28 April 2018 – Michelle Moore on the power of women’s sport and the Women’s Sport Trust
- London Live, 1st May 2018
- Eurosport, 25 May 2018 – Footballer-turned-boxer Stacey Copeland determined to empower future generations
- Chris Evans Breakfast Show, 25 May 2018 – Danielle Waterman interviewed.
Understanding the growth of women’s sport and why it matters for pubs
30 April 2018, The Morning Advertiser
To round off proceedings from The Morning Advertiser’s Maximising Sport in Pubs Conference, MatchPint co-founder Dom Collingwood chaired a round-table discussion on the growth in women’s sport and why it matters for pubs. WST Trustee Laura Weston was part of that discussion. Read more here.
I, Tonya: The rise of the female-led sports biopic
The Independent, 25 February 2018
True stories of women athletes have been severely lacking from the cinematic landscape but with the releases of ‘I, Tonya’, ‘Battle of the Sexes’ and the forthcoming wrestling film, ‘Fighting with My Family’ starring Florence Pugh, things are changing. Read the story here.
WST Statement on F1
Why brands must rethink their approach to women’s sports sponsorship
8 February 2018, Marketing Week
Marketing week interview WST Trustee Laura Weston on brand sponsorship opportunities of the women’s sport sector. Read the article here.
WST Statement on Phil Neville
Various, 24 January 2018
WST commented on the appointment of Phil Neville as manager of the England Women’s Football Team. Read our full statement here. Parts of this statement appeared in the following places:
WST Statement on PDC
Various, 24 January 2018
WST commented on the use of “Grid Girls” and tweeted about the Professional Darts Corporation deciding to no longer use walk-on-girls. Following a huge public response, WST released a follow-up statement. Parts of these statements and tweet appeared in the following places:
Sue Day appointed Chief Financial Officer
England Rugby, 15 December 2017
Sue Day, former England rugby captain and one of WST’s founding Trustees, has been appointed as the new chief financial officer of the RFU and to the RFU Board. Read the announcement here.
Why are there so few blue plaques dedicated to women?
The Pool, 18 Jan 2017
Just 13 per cent of London’s blue plaque locations commemorate pioneering women. Isn’t it time we changed that? Read more here.
The ‘Battle Of The Sexes’ Is Not Over, Here Are 5 Areas Of Inequality Women In Sport Need You To Shout About
24 November 2017, HuffPost
WST Trustees Sue Anstiss and Kate Dale on how sport is changing and what still needs to shift. Read the article here.
Sports management magazine, Nov/Dec 2017
“Sporting bodies, athletes and teams need to take the time to communicate their commercial value”, says Co-founder Tammy Parlour. Read the article here (pg 38).
Drive for more coverage and funding for women’s sport continues as WST strengthens board
16 November 2018, Leisure Opportunities
Seven new trustees have been appointed to the board of the Women’s Sport Trust (WST) as it increases efforts to secure more coverage and funding for female sport. Read more here.
Girls not engaging with school sports … but one group may have the solution
Guardian, 8 November 2017
Girls Active programme is seeking to change how girls engage with schools sport. “The scheme was hailed as the most inspiring national initiative at the Women’s Sport Trust awards this year.” Read the article here.
GETTING THEIR SHOT
Getty, October 2017.
Two aspiring sport photographers. Loads of talent. One experience of a lifetime. Read more here about the two women who were chosen earlier this year from a pool of 250 exceptional candidates for a special female-only internship with Getty Images. Developed in partnership with Women’s Sport Trust, Cerno Capital and Canon, the program was designed to encourage women to pursue a career in the mostly male-populated sports photography industry.
Everyone can change the world…One challenge at a time
Virgin, 9 October 2017
When athlete talks to athlete all kinds of truths are revealed. That was the goal of the #OneChallenge film series, produced by Virgin Money Giving and the Women’s Sport Trust.
Barbarians women’s team to play first match in November
9 October 2017
The launch of the Barbarians women’s team is supported by World Rugby and the Women’s Sport Trust, the UK charity using the power of sport to accelerate gender equality.
The recent success within Women’s Sport is only the tip of the iceberg
21 August 2017, isportconnect
With the sustained investment, effort and success within women’s sport over recent years we want to understand more about the thoughts of the sports industry and community – what has been done, what more needs to be done and, of course, the success stories on and off the field of play. Read more here.
Industry’s first ever female sport photographer internship announced
Various, 16 August 2017
Launched in conjunction with Women’s Sport Trust, Cerno Capital and Canon, the internship aims to support diversity in the sports industry and contribute to a more positive and varied portrayal in the media of inspirational sportswomen.
GB Basketball promote sporting imagery
GB Basketball promote the WST/Getty Images women’s sport collection is during their men’s basketball matches.
Good Morning Britain, 3 August 2017
“Time to stop making meaningless comparisons to men’s sport…”
WST Trustee Sue Day. Listen here.
Women’s sporting success
BBC Regional Radio stations, 24 July 2017
Olympian and WST Ambassador Cath Bishop discussed women’s cricket world cup success, football and the work of WST.
Interview with Tammy Parlour of the Women’s Sport Trust
Kudos Sport, 17 July 2017
A chat about the Trust and all things women’s sport. Read the interview here.
Celebrating women’s sport books
Waterstones, 15 July 2017
The Blue Plaque Rebellion took over Waterstone bookstores. Time to go shopping for the best stories in women’s sport.
BBC Radio London Sport Coverage
BBC Radio London, 15 July 2017
WST Joint-CEO Jo Bostock spoke to BBC Radio London about the launch of the Blue Plaque Rebellion campaign. Listen here.
“Women’s sport can sell papers all year round’’
Palatinate, 17 June 2017
“Richardson-Walsh is an outspoken ambassador for the Women’s Sport Trust, and is determined to make a difference when it comes to gender equality.” Read the article here.
Revealed: The top 20 most influential women in British sport
The Telegraph, 19 June 2017
Who has the greatest impact on sport in this country? Top twenty of influential women, compiled by influential women in sport. WST co-founders appear at number 14. Read the article here.
Awards Debut at Troxy
25 May 2017
WST awards debuts at Troxy on the eve of being crowned Best Awards Venue at the inaugural Awards Awards, cementing its position as a venue of choice for awards organisers. Read more here.
An Unstoppable Force
1 June 2017, The Voice
The #BeAGameChanger awards continues to grow. Read the article here.
Ruqsana Begum trained in secret…
The Sun, 15 May 2017
#BeAGamechanger finalist Ruqsana Begum on demolishing barriers and reaching her goals. Read more here.
BBC Woman’s Hour
12 May 2017
Olympic medallist Anna Watkins on sporting game-changers who’ve been honoured for their achievements at the #BeAGameChanger awards. Listen here.
BBC Radio 2 Drivetime
11 May 2017
Goalkeeper Maddie Hinch talks about the impact of Rio gold, and GB Hockey team nomination for the #BeAGameChanger awards. Listen here.
BBC and Sky Sports record Facebook Live
#BeAGameChanger Awards, 11th May 2017
- BBC Sport - Kate and Helen Richardson-Walsh rove the audience.
- Sky Sports - Interview with Lizzy Yarnold
- Sky Sports - Interview with Gail Emms
- Sky Sports - Interview with Kate and Helen Richardson-Walsh
- Sky Sports - Interview Charlotte Edwards
BBC Radio Bristol
A stage to celebrate role models, 6 May 2017
Minerva Rowing founder Jane Giddins and WST Trustee Sue Day talk about the upcoming #BeAGameChanger awards.
10 May 2017
This Mum Runs founder Mel Bound and WST Trustee talk about the upcoming #BeAGameChanger awards. Listen here.
The Chris Evans Breakfast Show
11 May 2017
Alex Danson talks to Chris Evans about Rio Gold and her #BeAGameChanger Sporting Role Model nomination. Listen here.
abn Radio, 6 May 2017
Rodney Hinds interviews Michelle Moore about the #BeAGamechanger Awards.
Benny’s A Gamechanger
The Voice, 5 May 2017
What a year it’s been for Ghana-born sports broadcaster Benny Bonsu.Named as one of Okay Africa’s 100 Inﬂ uential African Women and shortlisted for the Women’s Sport Trust Media Individual of the Year for the #BeAGameChanger Awards, this week she talks to the Voice of Sport’s Michelle Moore. Read the article here.
The powerful impact of women’s sport
The Voice, 6 April 2017
Awards like these are important in showcasing positive role models in sport and business. They shine a light on phenomenally talented athletes and people working in sport to create change and redress inequalities; thus helping to increase the number and quality of stories in the media, showcasing strong female role models. Read more here.
London Live, 18 April 2017
Michelle Moore on London Live. Talking to Alex Beard about the #BeAGameChanger vote.
6 of the best campaigns empowering women on International Women’s Day
Marketing Week, 8 March 2017
Marketing Week round-up all the brand activity around International Women’s Day that looks to inspire, celebrate or support women and girls, featuring our partnership with Getty Images. Read here.
How we depict women is set to change
Campaign, 8 March 2017
Getty Images’ Rebecca Swift is optimistic about how women will continue to be depicted in imagery. Read more here.
Girl Power – has it come of age?
Sports Insight magazine, 16 Feb 2017
Mel Berry looks at the profile of women in sport and how their imagery is being used in the industry.
Read the article here.
Homophobia in Sport
Sky Sports, 22 November 2016
WST Trustee and ex-England Rugby Captain Sue Day talks about homophobia and sexism in women’s sport. Watch a clip here.
Getty Images Announce First Female Sports Photographer Internship
Photography Blog, 2 February 2017
The internship, which is offered in partnership with Women’s Sport Trust, Cerno Capital and Canon, will be a paid position in Getty Images’ London office and will run for one year from July 2017.
Sport Appeal Not Sex Appeal: The Getty Images Redefining Female Athletes
In Style Magazine, 25 Ocotber 2016
Read more here.
The Blatant Sexism of Fitness Stock Art, in 13 Photos
Outside Magazine, 21 Ocotber 2016
Read more here.
Sport Appeal Not Sex Appeal: Getty’s Guidelines For Visibility of Female Athletes
Newsweek, 7 Ocotber 2016
Almost all females aged between 11 and 21 agree that women are judged more on appearance than ability. Read more here.
Getty Images’ new guidelines are increasing the visibility of women in sport
The Pool, 7 Ocotber 2016
Getty Images have teamed up with Women’s Sport Trust to tackle the sexist ways sporting women are portrayed in the media. Read more here.
#CallTheShots trending on Twitter
At an event hosted by the BBC as part of Women’s Sport Week in October 2016. Our #hashtag for the evening #CallTheShots trended at number 2 in the UK.
Sponsor women’s sport, or regret it: Firms will be ‘kicking themselves’ for not taking up the opportunity
This is Money via The Mail on Sunday, 15 May 2016
The Women’s Sport Trust, the charity behind the second #BeAGameChanger Awards held last week, has said investing in women’s sport is an opportunity that firms will be ‘kicking themselves’ for not taking up in five or ten years’ time. Read more here / and here.
Sport Magazine, 17 May 2016
At last week’s Women’s Sport Trust #BeAGameChanger awards, Sport spoke to Microsoft’s Director of Sports Business Development, Stewart Mison about how digital is changing the face of sport. Read more here.
Congratulations to one of our own this week
Sport Magazine, 20 May 2016
Editor’s congratualtions to #BeAGameChanger Journalist of the Year Award winner, Sarah Shepard.
Andy Murray handed Women’s Sport Trust’s prestigious Sporting Role Model award
The Mirror, 14 May 2016
Andy Murray has taken time out from the Italian Open to receive a prestigious sports award. “I’ve been called a feminist. If being a feminist is making sure that a woman is treated like a man, then I’m OK with that.” Read more here.
Grassroots key to finding successor – Clare Connor
BBC Sport, 12 May 2016
Speaking at the Women’s Sport Trust Awards, Connor told BBC Sport: “It’s no good just having an elite game. Read more here.
BBC Sport streaming live on Facebook
BBC Sport, 12 May 2016
We're live at the Women Sport Trust #BeAGamechanger Awards with Gail Emms - over 31,000 views. Watch here. (note - sound kicks in after 90 secs)
Kelly eyes 25th gong
The Sunday Mirror, 8th May 2016
Speaking ahead of the #BeAGameChanger Awards, WST Patron Kelly Smith discusses upcoming FA Cup final.
#BeAGameChanger is the number 1 (non-promoted) trending hashtag on twitter & trends for over 6 hours
12 May 2016
London Live TV and The Voice Newspaper
20 April 2016
WST spokesperson Michelle Moore talks women’s sport and role models in The Voice Newspaper and on London Live News.
Top 50 employers for women
The Times, 21 April 2016
“It takes courage for individuals, sports editors and organisations to do things differently and take risks…”says former England rugby captain and WST Trustee Sue Day.
#BeAGameChanger trending on Social Media
Twitter, 16 March 2016
The announcement of the shortlists for the Women’s Sport Trust’s #BeAGameChanger Awards 2016 trended on Twitter in the UK for over 4 hours and reached over 5 million accounts.
New UK sports strategy aims to attract physically inactive people to support roles
The Independent, 8 November 2015
Women’s Sport Trust wants to raise media coverage and encourage global brands to back women’s sport. Underlining the importance of role models and the media in shaping aspiration, he said: “If we can’t read or watch the success of our female athletes how can we expect to create a better landscape for diversity in sport?” Read more here.
#BeAGameChanger Awards 2015 receives industry-wide recognition.
The UK Event Awards rewards the very best events, organisers and industry suppliers in the country.
Winner – Scheme of the Year
Commendation – Charity Event of the Year
UK Event Awards, 2 December 2015.
Health & Fitness Magazine, October 2015
Olympian, journalist and Women’s Sport Trust trustee Janette Kwakye speaks to Health & Fitness magazine about how women’s sport in the UK is changing. Read the article here.
The Independent, 14 June 2015
Men’s sport does not offer the same value for money to potential sponsors.
“Jamie Brookes, trustee of the Women’s Sport Trust, says women’s sport is significantly cheaper to access than men’s by “a factor of about 30”. Yet, he says, as far as value goes, “you are getting the same strength of characters, calibre, work ethic and connection to the community”. And those are all aspects of the sector that are of huge value to businesses.” Read the full article here.
Women’s Sport Week: Elite sportswomen suffer sexism
BBC Sport, 4 June 2015
More than 40% of elite sportswomen in Great Britain have experienced sexism but only 7% have reported it, according to a survey conducted by BBC Sport. Women’s Sport Trust Trustee, Jamie Brookes, and others share some thoughts. Read/listen here.
Teenage weightlifter on a mission of Mercy
The Voice, 2 June 2015
MERCY BROWN is set to represent Great Britain at the International Weightlifting Federation (IWF) Junior World Championships that begin in Wroclaw this month. Last month Brown took a break from her studies at the University of Loughborough to join an intergenerational panel at the Women’s Sport Trust’s #BeAGameChanger Awards where she spoke alongside Olympic gold medallists Lizzy Yarnold and Nicole Cooke, as well as former England cricket captain Baroness Rachel Heyhoe-Flint. Read more here.
Women’s Sport Week: Nicola Adams urges more female role models
BBC Sport, 2 June 2015
At London 2012, Nicola Adams became the first female to win an Olympic boxing gold medal. As part of Women’s Sport Week , Adams – recently awarded Role Model of the Year by the Women’s Sport Trust – talks about the impact successful sportswomen can have on the lives of others and explains why it’s important for women to be inspired by other women. Read more here.
VIDEO: London 2012 Olympian Looking For More Glory
The Voice, 19 May 2015
History making boxer on her future ambitions. Watch the video here.
Ladies’ Night Proves To Be A Game Changer
The Voice, 16 May 2015
Women’s sport comes under a positive microscope
#BeAGameChanger 2015 trends at Number One on Twitter
#BeAGameChanger Awards trended on twitter at Number one, and was viewed almost 6 million times.
Maggie Alphonsi and Catherine Spencer hail centurion Rochelle Clark
Sky Sports, 15 May 2015
Alphonsi and Spencer were speaking at the 2015 Women’s Sport Trust #BeAGameChanger awards in central London on Thursday night. They were part of a star-studded guest list including Olympic skeleton champion Lizzy Yarnold, former England cricketer Rachel Heyhoe-Flint and current Test and One Day captain Charlotte Edwards. Read more here.
This Girl Can: Sport award for women who ‘sweat and jiggle’
Telegraph, 15 May 2015
Sport England’s ‘This Girl Can’ campaign has won a Women’s Sport Trust award for its depiction of ‘real women’, as boxer Nicola Adams bags the best ‘Sporting Role Model’ gong. Read more here.
“Let’s make women’s sport unstoppable”
The Pool, 15 May 2015
Britain’s female sporting elite attended the inaugural Women’s Sports Trust Be A Game Changer Awards last night. Is women’s sport finally getting its turn in the sun?
Stop pretending you don’t care about women’s sport. Enough is enough
Telegraph, 14 May 2015
Women’s sport is stuck in a horribly vicious circle – the media don’t showcase it, so companies don’t sponsor it and would-be fans never see it. Something’s got to give, writes Emma Barnett. Read more here.
What a summer it’s been!
May – August 2014
Since our #BeAGameChanger event in May we’ve had lots of great media coverage for the work of the Women’s Sport Trust. Download a pdf of some of the best bits here.
Games success can boost women’s sport
BT Sport, 12 August 2014
England hockey captain Kate Richardson-Walsh reflects on Commonwealth Games and looks to the future of women’s sport in the UK. Read the her column here.
BT Sport and the Women’s Sport Trust announce new partnership.
BT Sport, 4 August 2014
BT Sport is building on its investment in women’s sport by becoming a media partner of leading charity, the Women’s Sport Trust. Read the article here.
Women coaches are no soft touch – and I should know
The Times, 23 June 2014
Matthew Syed talks to Jo Bostock about the reaction to Amélie Mauresmo’s appointment as Andy Murray’s coach. Read the article here.
Women coaches left in cold at top level
The Times, 13 June 2014
Judy Murray evoked a rather striking metaphor when she gave a rousing speech in London last month at the Women’s Sport Trust event, writes Matthew Syed. Read the article here.
‘Make a little trouble’: Balding dishes out advice to female athletes
First News, 7 June 2014
Hundreds of people from the media, sport and business were brought together to raise the profile of women’s sport last week.
Be A Game Changer
Waitrose Weekend Magazine, 5 June 2014
Clare Balding writes about the #BeAGameChanger event and the importance of sponsorship involvement in women’s sport.
It’s time to get women in sport noticed.
Good Housekeeping Magazine, 3 June 2014
Alice Arnold writes of the recent Women’s Sport Trust #BeAGameChanger event featuring England Captains from football, rugby, cricket and netball. Read the article here.
Women’s Sport Trust bringing a wind of change
BT Sport, 30 May 2014
Where women were once opening the curtains, they are now opening the bowling and thanks to the Women’s Sport Trust, more change is on the way, reports Sue Mott. Read the article here.
Women’s Sport Trust makes an impact
Sky Sports News, 29 May 2014
Katy McLean, Steph Houghton, Charlotte Edwards, Pamela Cookey and Judy Murray talk about the impact the Women’s Sport Trust is having on women’s sport. Click here to watch the video.
‘Perception of women’s sport is changing’ – Q&A with Charlotte Edwards, Katy McLean and Pamela Cookey
Evening Standard, 23 May 2014
On Wednesday in London #BeAGameChanger kicks off to promote women’s sport. We spoke to England cricket captain Charlotte Edwards, rugby skipper Katy McLean and Pamela Cookey, who leads England’s netballers, about the changes they have seen. Read the article here.
Role Models : Realising the Potential
My Family Care, 11 February 2014
True role models are people just like us, believes WST Co-founder Tammy Parlour. She says we need to see people like ourselves achieving to realise that we can do it too
Read the blog here.
Women’s Sport Trust: creating a movement for change
Guardian, 9 January 2014
A new grant-giving body run entirely by volunteers aims to encourage participation in women’s sport, from the grass roots to elite level. Read the article here.
Report on the Open 2013 Muirfield men-only debate
BBC News, July 2013
WST Co-founder, Jo Bostock, interviewed on whether it matters that a club which excludes women is hosting golf’s most prestigious tournament.
Keeping the momentum going: What is the Women’s Sports Trust?
2 July 2013
A short introduction to the Women’s Sport Trust. Read the article here.
Anna Watkins: When I started rowing, I was down to my last pennies
Metro, 2 July 2013
Read the article here.
Women’s Sport Trust name their hero’s
Metro News, 2 July 2013
The Women’s Sport Trust has plenty of athlete supporters who wouldn’t be where they are today without some powerful role models. Here, a selection name their greatest inspirations. Read the article here.
Why are Anna Watkins, Jonathan Edwards and Kelly Simmons supporting the Women’s Sport Trust?
Sky Sports News, July 2013
- Olympic gold medal winner Anna Watkins has backed the Women’s Sports Trust to capitalise on the success of London 2012 and boost female sport in the UK.
- Anna Watkins talks about why she has decided to become a Patron of the Women’s Sport Trust.
- The FA’s Head of the National Game and Women’s Football, Kelly Simmons, explains why she is supporting the Women’s Sport Trust.
- Jonathan Edwards explains why he has become an athlete supporter of the Women’s Sport Trust.
Olympic gold medallist Anna Watkins: ‘My female insecurities cost me gold in Beijing’
The Telegraph, 23 July 2013
Olympic gold medallist and mum-to-be Anna Watkins tells Kathryn Dobinson how the new Women’s Sport Trust can boost participation in women’s sport. Read the article here.