WST in the media

Unofficial Partner, 8 January 2021

This episode discusses the recent incident involving England footballer turned media pundit Karen Carney and Leeds United, the newly promoted Premier League club. Laura Weston, a board member of the Women’s Sport Trust and a former director of the sport and entertainment agency Iris gives her opinion. Listen here.

Sports Industry Group, 17 December 2020

Coverage of our Ambition Report. Read here.

BBC Radio London, 18 December 2020

CEO Tammy Parlour joined Jeanette Kwakye on the Women’s Sport Show to discuss the Ambition Report – details here.

BBC Newsround, 10 November 2020

Comments on girls RTCs being closed. Read here.

Sports Insight, 16 December 2020

“The Women’s Sport Trust has launched the Ambition Report, an unprecedented, bold initiative with tangible recommendations for the future of women’s sport.” Read here.

The Stylist, 7 September 2020

Honest and raw about how sexism in sport and trolling is affecting female athletes. Read here.

The Drum, 13 October 2020

WST was number 14 of The Drum’s 24 “examples of times when our industry demonstrated its remarkable talent for solving problems.” Read here.

BBC Radio 4 Woman’s Hour, 10 August 2020

CEO and Co-founder, Tammy Parlour, discusses the BBC Sport survey into elite British sportswomen. Download here.

Sky Sports, 12 August 2020

CEO Tammy Parlour joined Sky Sports for a live Women’s Sport Debate show to look at how the trajectory of women’s sport has been impacted by COVID-19, whether this period of time could provide opportunities for women’s sport and what the next steps must be. Immediately following the debate, Trustee, Sue Anstiss joined the conversation on a second show ‘Women’s Sport Debate: The Reaction’ which delved further into the issues discussed and address. Details here.

BBC Sport, 10 August 2020

Women’s Sport Trust provides views on BBC Sport survey into elite British sportswomen – read here.

The Drum, 14 July 2020

Amid the sport shutdown, the Women’s Sport Trust found a space to tell the unique stories of athletes from a wide range of backgrounds and use community to drive change. Post-lockdown, it hopes a so-called ‘invisible summer’ for women’s tournaments won’t hinder the progress already made in unlocking the value of women’s games for fans and sponsors. – access here.

Huff Post, 26 June 2020

Women’s Sport Has Gone Missing This Summer. Should We Be Worried? : Women’s Sport Trust and Women in Sport share their different perspectives on the current situation. Read here.

The Drum, 3 July 2020

The Drum sits down with the Women’s Sport Trust, F1 and team GB hockey player Emily Defroand to discuss unlocking the potential of women’s sport post-lockdown – access here.

BBC SPORT, 13 June 2020

Evie Toombes: Showjumper with Paralympic dreams on life-changing surgery & invisible illnesses. Evie is part of the #Unlocked campaign. Read here.

Guardian, 15 June 2020

Britain’s best in the open water shares her experiences of racism in swimming and how she is breaking barriers for black people to take up the sport – Alice Dearing is part of the #Unlocked campaign. Read here.

Telegraph, 12 June 2020

‘We must not let the narrative turn negative’ — listening in on the Women’s Sports Trust. Read more here.

Leisure Net Soultions, 3 June 2020

WST Trustee, Sue Anstiss MBE, talks about how hard sport has been hit by Covid-19 and what the future holds. Click here.

English Institute of Sport, 27 Mat 2020

EIS Performance Lifestyle Advisor Emma Mitchell & Women’s Sport Trust Unlocked campaign – read here.

The Guardian, 25 May 2020

Getting girls active is key to women’s sport future, say players and coaches
Athletes and administrators warn that gains at the top will be lost if attention is not paid to the grassroots. This article features two athletes on our #Unlocked programme. Read here.

Daily Mail, 21 May 2020

Sportsmail spoke to several players, coaches, administrators and campaigners (including Women’s Sport Trust) about fears that women’s sport might be left behind in lockdown. Read here.

The Guardian, 24 May 2020

Covid-19 has rocked women’s sport but its future remains bright. Sean Ingle talks to Women’s Sport Trust about the challenges and opportunities brought by coronavirus. Read here.

InSport Education, 24 April 2020

The Impact of Coronavirus on Women’s Sport – InSport Education Weekly Webinar – talking to WST Trustee Zarah Al-Kudcy. Listen here.

BBC Sport, 9 May 2020

Amy Conroy: GB wheelchair basketball player drawing on experience to get through lockdown. Read here.

The Sun, 8 March 2020

Sarah Arnold and Clare O’Reilly here join with charity the Women’s Sport Trust’s #unlocked campaign to shine a light on their experiences. Read here.

Campaign Magazine, 6 March 2020

Coverage in The Sun on Sunday will be dedicated to International Women’s Day this weekend – the first time a tabloid has focused an entire edition on celebrating women, according to the newspaper.
The edition will feature interviews with athletes from the Women’s Sport Trust, as well as inspirational stories from some of Britain’s leading women, with dedicated coverage running on the front page and across news, features and Fabulous magazine. Continue reading here.

The Drum, 6 March 2020

The Sun is releasing a special edition on Sunday dedicated to International Women’s Day – a first for a tabloid. Throughout the paper, there will be interviews with athletes from our #UNLOCKED campaign. More info here.

Marketing Week, 12 February 2020

Marketers have finally woken up to the power of women in sport. Read more here.

BBC Sport, 8 January 2020

Women’s FA Cup: Why is prize money over 100 times smaller than men’s competition? Read the article here.

On 16th January 2020 we launched our unlocked campaign which appeared across multiple media platforms including:

CNN News, 18 December 2019

Fallon Sherrock becomes first woman to beat a man at PDC world darts. WST comments on a “moment in history”. Read the article here.

Eurosport, 20 December 2019

Mikaela Shiffrin, talk about equal pay within skiing and what means for sport as a whole. Women’s Sport Trust were asked to comment – read here.

Marketing Week, 21 October 2019

All female motorsport W-Series revs up it’s pursuit for sponsors. Read the full article here.

Marketing Week, 18 September 2019

While brands from Visa to Coca-Cola fought for a piece of the women’s football action during the summer’s World Cup, now is the time for clubs to capitalise on the attention to achieve a sustainable future. Read more here. Article includes stats from our recent research into digital coverage.

BBC Breakfast, 7 July 2019
Trustee Kate Dale spoke re the impact of the World Cup.

Nick Ferrari Show. LBC, 9 July 2019
Trustee Suzy Levy discussed the complexities of the Equal Pay debate.

Marketing Week, 3 July 2019

From empowerment to performance: Why brands need to shift the narrative around women’s sport. Read more here

BBC Radio 4 – You and Yours, 2 July 2019

What’s stopping you from playing sport? Panel includes WST Board Director, Laura Weston. Listen here.

Marketing Week, 1 July 2019

How brands can level the playing field for women in sport
An unprecedented number of brands are jumping into women’s sport sponsorships, but are they doing enough to advocate for female athletes or just benefitting from the wave of popularity? Read more here. 

The Sunday Times, 24 March 2019

Time for sport to show women the money.
“Real, long-term change will only occur when all the elements align — media coverage, spectator numbers and funding. They feed each other and eventually we will reach a tipping point and a real shift will happen. We’re currently witnessing significant positive change in all these areas, and this is ahead of a massive summer for women’s sport. This might be the time.” says a WST Spokesperson.
Read the article here.

Management Today, 27 Feb 2019

What it really takes for men to champion gender equality
WST Co-founder, Jo Bostock and five other women give their advice on how to make 2019 the year
every man can become his very own male Agent of Change. Read the article here.

Forbes, 2 November 2018

Why Women’s Sports Sponsorship Is An Opportunity Brands Are Missing
Brands are missing out on reaching valuable new audiences by shying away from sponsoring women’s sports.
Read the article here.

Marketing Week, 6 December 2018

2018 year in review: It’s been a good year for…
Marketers have enjoyed a booming year in a number of sectors, whether driving the rising popularity of women’s sport, or responding to fresh brand opportunities provided by big mergers. Meanwhile, fast-fashion retailers have seen soaring sales, but the conversation might be about to change.
Read the article here.

Sky Sportswomen Show, 23 October 2018
Is enough being done to maximize the opportunities in women’s sport and are brands seizing the opportunity to invest?
Watch the whole show on Sky Sports On Demand. Sportswomen is live every Tues on Sky Sports News at 11.30am

BBC Radio 5 Live, 3 August 2018
Eleanor Oldroyd and Goldie Sayers discuss WST ‘Real Value of Women’s Sport’ event at c 11.50 – listen here.

Sport Industry Group, 10 August 2018
New data shows women’s sport booming – read more here.

The Sunday Times, 15 July 2018
When will England’s world-beating sportswomen get the credit they deserve? Read more here.

Making the business case for women’s sport sponsorship

Marketing Week, 3 August 2018
With numerous high profile events on the way over the next year, new data reveals a tangible – and gender balanced – interest in women’s sport across the UK. read the article here.


Sky Sports and the Women’s Sport Trust have partnered to encourage everyone to ‘show up’ and support women’s sport by watching, attending or playing.

#BeAGameChanger Awards 2018 – pre-event

Understanding the growth of women’s sport and why it matters for pubs

30 April 2018, The Morning Advertiser
To round off proceedings from The Morning Advertiser’s Maximising Sport in Pubs Conference, MatchPint co-founder Dom Collingwood chaired a round-table discussion on the growth in women’s sport and why it matters for pubs. WST Trustee Laura Weston was part of that discussion. Read more here.

England Rugby partners with Women’s Sport trust

Various, 8 March 2018

  • Interview with RFU development director Steve Grainger on talkSPORT.
  • The Telegraph – see image
  • Sport Industry Daily – read here.
  • Inside the Games – read here.
  • 4 the Love of Sport – read here.

I, Tonya: The rise of the female-led sports biopic

The Independent, 25 February 2018
True stories of women athletes have been severely lacking from the cinematic landscape but with the releases of ‘I, Tonya’, ‘Battle of the Sexes’ and the forthcoming wrestling film, ‘Fighting with My Family’ starring Florence Pugh, things are changing. Read the story here.

WST Statement on F1

Various, 25 January 2018
WST tweeted and commented on Formula 1 deciding to stop using ring girls.

  • Motorsport magazine – here.
  • BBC Sport – here.
  • Sky Sports – here.
  • Digital Spy – here.
  • ABC News – here.
  • New Zealand Herald – here.
  • Times – here.
  • Good Morning Britain – here.
  • Evening Standard – here.
  • Guardian – here.
  • BBC – here.

Why brands must rethink their approach to women’s sports sponsorship

8 February 2018, Marketing Week
Marketing week interview WST Trustee Laura Weston on brand sponsorship opportunities of the women’s sport sector. Read the article here.

WST Statement on Phil Neville

Various, 24 January 2018
WST commented on the appointment of Phil Neville as manager of the England Women’s Football Team. Read our full statement here. Parts of this statement appeared in the following places:

  • BBC Radio Five Live News
  • BBC Sport here.
  • Guardian article here.
  • Eurosport article here.
  • Belfast Telegraph here
  • The Times here.
  • Sky Sports here.
  • Washington Post here.
  • The New Indian Express here.
  • HuffPost here.
  • The Mirror here.

WST Statement on PDC

Various, 24 January 2018
WST commented on the use of “Grid Girls” and tweeted about the Professional Darts Corporation deciding to no longer use walk-on-girls. Following a huge public response, WST released a follow-up statement. Parts of these statements and tweet appeared in the following places:

  • BBC Sport – here.
  • Guardian – here.
  • World Boxing News – here.
  • The Irish Sun – here.
  • Huffpost – here.

Sue Day appointed Chief Financial Officer

England Rugby, 15 December 2017
Sue Day, former England rugby captain and one of WST’s founding Trustees, has been appointed as the new chief financial officer of the RFU and to the RFU Board. Read the announcement here.

Why are there so few blue plaques dedicated to women?

The Pool, 18 Jan 2017
Just 13 per cent of London’s blue plaque locations commemorate pioneering women. Isn’t it time we changed that? Read more here.

The ‘Battle Of The Sexes’ Is Not Over, Here Are 5 Areas Of Inequality Women In Sport Need You To Shout About

24 November 2017, HuffPost
WST Trustees Sue Anstiss and Kate Dale on how sport is changing and what still needs to shift. Read the article here.

Talking Point

Sports management magazine, Nov/Dec 2017
“Sporting bodies, athletes and teams need to take the time to communicate their commercial value”, says Co-founder Tammy Parlour. Read the article here (pg 38).

Drive for more coverage and funding for women’s sport continues as WST strengthens board

16 November 2018, Leisure Opportunities
Seven new trustees have been appointed to the board of the Women’s Sport Trust (WST) as it increases efforts to secure more coverage and funding for female sport. Read more here.

Girls not engaging with school sports … but one group may have the solution

Guardian, 8 November 2017
Girls Active programme is seeking to change how girls engage with schools sport. “The scheme was hailed as the most inspiring national initiative at the Women’s Sport Trust awards this year.” Read the article here.


Getty, October 2017.
Two aspiring sport photographers. Loads of talent. One experience of a lifetime. Read more here about the two women who were chosen earlier this year from a pool of 250 exceptional candidates for a special female-only internship with Getty Images. Developed in partnership with Women’s Sport Trust, Cerno Capital and Canon, the program was designed to encourage women to pursue a career in the mostly male-populated sports photography industry.

Everyone can change the world…One challenge at a time

Virgin, 9 October 2017
When athlete talks to athlete all kinds of truths are revealed. That was the goal of the #OneChallenge film series, produced by Virgin Money Giving and the Women’s Sport Trust.

  • Read the story on Virgin Money here.
  • Read the story on Virgin here.

Barbarians women’s team to play first match in November

9 October 2017
The launch of the Barbarians women’s team is supported by World Rugby and the Women’s Sport Trust, the UK charity using the power of sport to accelerate gender equality.

  • Click here to read BBC Sport article
  • and here for the Wales Rugby Union report.

The recent success within Women’s Sport is only the tip of the iceberg

21 August 2017, isportconnect
With the sustained investment, effort and success within women’s sport over recent years we want to understand more about the thoughts of the sports industry and community – what has been done, what more needs to be done and, of course, the success stories on and off the field of play. Read more here.

Industry’s first ever female sport photographer internship announced

Various, 16 August 2017
Launched in conjunction with Women’s Sport Trust, Cerno Capital and Canon, the internship aims to support diversity in the sports industry and contribute to a more positive and varied portrayal in the media of inspirational sportswomen.

GB Basketball promote sporting imagery

August 2017
GB Basketball promote the WST/Getty Images women’s sport collection is during their men’s basketball matches.

Good Morning Britain, 3 August 2017
“Time to stop making meaningless comparisons to men’s sport…”
WST Trustee Sue Day. Listen here.

Life after sport

Times2, BBC, ESPN and others, 2 Aug 2017
Gail Emms column in our Mixed Zone magazine is reported across various media channels. Read ESPN, Mail Online, Telegraph, BBC, Mirror, Times2

Wimbledon champion Jordanne Whiley exclusive

ITV News, BBC News, ESPN and others, 29 July 2017
Jordanne Whiley’s exclusive interview with our Mixed Zone magazine is reported across various media channels. Read ITV, BBC, ESPN.

Women’s sporting success

BBC Regional Radio stations, 24 July 2017
Olympian and WST Ambassador Cath Bishop discussed women’s cricket world cup success, football and the work of WST.

Interview with Tammy Parlour of the Women’s Sport Trust

Kudos Sport, 17 July 2017
A chat about the Trust and all things women’s sport. Read the interview here.

Celebrating women’s sport books

Waterstones, 15 July 2017
The Blue Plaque Rebellion took over Waterstone bookstores. Time to go shopping for the best stories in women’s sport.

BBC Radio London Sport Coverage

BBC Radio London, 15 July 2017
WST Joint-CEO Jo Bostock spoke to BBC Radio London about the launch of the Blue Plaque Rebellion campaign. Listen here.

Celebrating women in tennis at Wimbledon

BBC, 13 July 2017
The Blue Plaque Rebellion campaign went live at Wimbledon with Judy Murray for the unveiling of a plaque to recognise one of the tournament’s greatest females. Watch the video here.

“Women’s sport can sell papers all year round’’

Palatinate, 17 June 2017
“Richardson-Walsh is an outspoken ambassador for the Women’s Sport Trust, and is determined to make a difference when it comes to gender equality.” Read the article here.

Revealed: The top 20 most influential women in British sport

The Telegraph, 19 June 2017
Who has the greatest impact on sport in this country? Top twenty of influential women, compiled by influential women in sport. WST co-founders appear at number 14. Read the article here.

Awards Debut at Troxy

25 May 2017
WST awards debuts at Troxy on the eve of being crowned Best Awards Venue at the inaugural Awards Awards, cementing its position as a venue of choice for awards organisers. Read more here.

An Unstoppable Force

1 June 2017, The Voice
The #BeAGameChanger awards continues to grow. Read the article here.

BBC News Channel's Sportsday programme

18 May 2017
On the first every blue plaque to women's football. Watch here. Find out more about Anna Kessel's Blue Plaque Rebellion campaign here.

Ruqsana Begum trained in secret…

The Sun, 15 May 2017
#BeAGamechanger finalist Ruqsana Begum on demolishing barriers and reaching her goals. Read more here.

BBC Woman’s Hour

12 May 2017
Olympic medallist Anna Watkins on sporting game-changers who’ve been honoured for their achievements at the #BeAGameChanger awards. Listen here.

BBC Radio 2 Drivetime

11 May 2017
Goalkeeper Maddie Hinch talks about the impact of Rio gold, and GB Hockey team nomination for the #BeAGameChanger awards.  Listen here.

BBC and Sky Sports record Facebook Live

#BeAGameChanger Awards, 11th May 2017

BBC Radio Bristol

A stage to celebrate role models, 6 May 2017
Minerva Rowing founder Jane Giddins and WST Trustee Sue Day talk about the upcoming #BeAGameChanger awards.

10 May 2017
This Mum Runs founder Mel Bound and WST Trustee talk about the upcoming #BeAGameChanger awards. Listen here.

The Chris Evans Breakfast Show

11 May 2017
Alex Danson talks to Chris Evans about Rio Gold and her #BeAGameChanger Sporting Role Model nomination. Listen here.


abn Radio, 6 May 2017
Rodney Hinds interviews Michelle Moore about the #BeAGamechanger Awards.

Benny’s A Gamechanger

The Voice, 5 May 2017
What a year it’s been for Ghana-born sports broadcaster Benny Bonsu.Named as one of Okay Africa’s 100 Infl uential African Women and shortlisted for the Women’s Sport Trust Media Individual of the Year for the #BeAGameChanger Awards, this week she talks to the Voice of Sport’s Michelle Moore. Read the article here.

The powerful impact of women’s sport

The Voice, 6 April 2017
Awards like these are important in showcasing positive role models in sport and business. They shine a light on phenomenally talented athletes and people working in sport to create change and redress inequalities; thus helping to increase the number and quality of stories in the media, showcasing strong female role models. Read more here.

Vote now!

London Live, 18 April 2017
Michelle Moore on London Live. Talking to Alex Beard about the #BeAGameChanger vote.

6 of the best campaigns empowering women on International Women’s Day

Marketing Week, 8 March 2017
Marketing Week round-up all the brand activity around International Women’s Day that looks to inspire, celebrate or support women and girls, featuring our partnership with Getty Images. Read here.

Exhibition Celebrating the Unsung Heroes of LGBT+ History

Pinsent Masons, 19 February 2017
WST co-founders chosen to be part of an exhibition celebrating the unsung heroes of LGBT History for their work in women’s sport. Read more about the exhibition here. See a pdf of the exhibition here.

How we depict women is set to change

Campaign, 8 March 2017
Getty Images’ Rebecca Swift is optimistic about how women will continue to be depicted in imagery. Read more here.

Girl Power – has it come of age?

Sports Insight magazine, 16 Feb 2017
Mel Berry looks at the profile of women in sport and how their imagery is being used in the industry.
Read the article here.

sportswomen2Homophobia in Sport

Sky Sports, 22 November 2016
WST Trustee and ex-England Rugby Captain Sue Day talks about homophobia and sexism in women’s sport. Watch a clip here.

Getty Images Announce First Female Sports Photographer Internship

Photography Blog, 2 February 2017
The internship, which is offered in partnership with Women’s Sport Trust, Cerno Capital and Canon, will be a paid position in Getty Images’ London office and will run for one year from July 2017.

in-styleSport Appeal Not Sex Appeal: The Getty Images Redefining Female Athletes

In Style Magazine, 25 Ocotber 2016
Read more here.

outsideThe Blatant Sexism of Fitness Stock Art, in 13 Photos

Outside Magazine, 21 Ocotber 2016
Read more here.                                  


newsweekSport Appeal Not Sex Appeal: Getty’s Guidelines For Visibility of Female Athletes

Newsweek, 7 Ocotber 2016
Almost all females aged between 11 and 21 agree that women are judged more on appearance than ability. Read more here.

the-pool-logoGetty Images’ new guidelines are increasing the visibility of women in sport

The Pool, 7 Ocotber 2016
Getty Images have teamed up with Women’s Sport Trust to tackle the sexist ways sporting women are portrayed in the media. Read more here.                                  

#CallTheShots trending on Twitter

At an event hosted by the BBC as part of Women’s Sport Week in October 2016. Our #hashtag for the evening #CallTheShots trended at number 2 in the UK.

Sponsor women’s sport, or regret it: Firms will be ‘kicking themselves’ for not taking up the opportunity

mailonlineThis is Money via The Mail on Sunday, 15 May 2016
The Women’s Sport Trust, the charity behind the second #BeAGameChanger Awards held last week, has said investing in women’s sport is an opportunity that firms will be ‘thisismoneykicking themselves’ for not taking up in five or ten years’ time. Read more here / and here.


Digital gains

Sport Magazine, 17 May 2016
At last week’s Women’s Sport Trust #BeAGameChanger awards, Sport spoke to Microsoft’s Director of Sports Business Development, Stewart Mison about how digital is changing the face of sport. Read more here.

Congratulations to one of our own this week

Sport Magazine, 20 May 2016
Editor’s congratualtions to #BeAGameChanger Journalist of the Year Award winner, Sarah Shepard.

Andy Murray handed Women’s Sport Trust’s prestigious Sporting Role Model award

mirrorThe Mirror, 14 May 2016
Andy Murray has taken time out from the Italian Open to receive a prestigious sports award. “I’ve been called a feminist. If being a feminist is making sure that a woman is treated like a man, then I’m OK with that.” Read more here. 

bbc sportGrassroots key to finding successor – Clare Connor

BBC Sport, 12 May 2016
Speaking at the Women’s Sport Trust Awards, Connor told BBC Sport: “It’s no good just having an elite game. Read more here. 

Facebook livebbc sport

BBC Sport streaming live on Facebook

BBC Sport, 12 May 2016
We're live at the Women Sport Trust #BeAGamechanger Awards with Gail Emms - over 31,000 views. Watch here. (note - sound kicks in after 90 secs)


sunday mirrorKelly eyes 25th gong

The Sunday Mirror, 8th May 2016
Speaking ahead of the #BeAGameChanger Awards, WST Patron Kelly Smith discusses upcoming FA Cup final.
Kelly SMith 8.5.16


#BeAGameChanger is the number 1 (non-promoted) trending hashtag on twitter & trends for over 6 hours

12 May 2016

tweet no 1 

london liveLondon Live TV and The Voice Newspaper

20 April 2016
WST spokesperson Michelle Moore talks women’s sport and role models  in The Voice Newspaper and on London Live News.

Top 50 employers for women

The Times, 21 April 2016
“It takes courage for individuals, sports editors and organisations to do things differently and take risks…”says former England rugby captain and WST Trustee Sue Day.

#BeAGameChanger trending on Social Media

Twitter, 16 March 2016
The announcement of the shortlists for the Women’s Sport Trust’s #BeAGameChanger Awards 2016 trended on Twitter in the UK for over 4 hours and reached over 5 million accounts.

Twitter trending 16.3.16 BAGC reach 21.3.16

the independentNew UK sports strategy aims to attract physically inactive people to support roles

The Independent, 8 November 2015
Women’s Sport Trust wants to raise media coverage and encourage global brands to back women’s sport. Underlining the importance of role models and the media in shaping aspiration, he said: “If we can’t read or watch the success of our female athletes how can we expect to create a better landscape for diversity in sport?” Read more here.

glamour mag

8 Amazing moments in Sport

Glamour Magazine, November 2015
No.2 Clare Balding’s speech at the Women’s Sport Trust #BeAGameChanger event: “When they look back at women’s sport, this will be the year it change…”

Drum_UK-Event-Awards_winner#BeAGameChanger Awards 2015 receives industry-wide recognition.

The UK Event Awards rewards the very best events, organisers and industry suppliers in the country.

Winner – Scheme of the Year
Commendation – Charity Event of the Year

UK Event Awards, 2 December 2015. 

Health_and_Fitness_logoHow women’s sport got cool

Health & Fitness Magazine, October 2015
Olympian, journalist and Women’s Sport Trust trustee Janette Kwakye speaks to Health & Fitness magazine about how women’s sport in the UK is changing. Read the article here.

the independentWomen’s sport proves the best buy for business

The Independent, 14 June 2015
Men’s sport does not offer the same value for money to potential sponsors.
“Jamie Brookes, trustee of the Women’s Sport Trust, says women’s sport is significantly cheaper to access than men’s by “a factor of about 30”. Yet, he says, as far as value goes, “you are getting the same strength of characters, calibre, work ethic and connection to the community”. And those are all aspects of the sector that are of huge value to businesses.” Read the full article here.

Women’s Sport Week: Elite sportswomen suffer sexism

Screenshot 2015-06-05 08.30.12BBC Sport, 4 June 2015
More than 40% of elite sportswomen in Great Britain have experienced sexism but only 7% have reported it, according to a survey conducted by BBC Sport. Women’s Sport Trust Trustee, Jamie Brookes, and others share some thoughts. Read/listen here.

Teenage weightlifter on a mission of Mercy

the voiceThe Voice,  2 June 2015
MERCY BROWN is set to represent Great Britain at the International Weightlifting Federation (IWF) Junior World Championships that begin in Wroclaw this month. Last month Brown took a break from her studies at the University of Loughborough to join an intergenerational panel at the Women’s Sport Trust’s #BeAGameChanger Awards where she spoke alongside Olympic gold medallists Lizzy Yarnold and Nicole Cooke, as well as former England cricket captain Baroness Rachel Heyhoe-Flint. Read more here.

Women’s Sport Week: Nicola Adams urges more female role models

BBC SportBBC Sport, 2 June 2015
At London 2012, Nicola Adams became the first female to win an Olympic boxing gold medal. As part of Women’s Sport Week , Adams – recently awarded Role Model of the Year by the Women’s Sport Trust – talks about the impact successful sportswomen can have on the lives of others and explains why it’s important for women to be inspired by other women. Read more here.

VIDEO: London 2012 Olympian Looking For More Glory

nicola adamsThe Voice, 19 May 2015
History making boxer on her future ambitions. Watch the video here.

Ladies’ Night Proves To Be A Game Changer

the voiceThe Voice, 16 May 2015
Women’s sport comes under a positive microscope

#BeAGameChanger 2015 trends at Number One on Twitter

Twitter#BeAGameChanger Awards trended on twitter at Number one, and was viewed almost 6 million times.

Maggie Alphonsi and Catherine Spencer hail centurion Rochelle Clark

sky sports2Sky Sports, 15 May 2015
Alphonsi and Spencer were speaking at the 2015 Women’s Sport Trust #BeAGameChanger awards in central London on Thursday night. They were part of a star-studded guest list including Olympic skeleton champion Lizzy Yarnold, former England cricketer Rachel Heyhoe-Flint and current Test and One Day captain Charlotte Edwards. Read more here.

This Girl Can: Sport award for women who ‘sweat and jiggle’

telegraphTelegraph, 15 May 2015
Sport England’s ‘This Girl Can’ campaign has won a Women’s Sport Trust award for its depiction of ‘real women’, as boxer Nicola Adams bags the best ‘Sporting Role Model’ gong. Read more here. 

“Let’s make women’s sport unstoppable”

the poolThe Pool, 15 May 2015
Britain’s female sporting elite attended the inaugural Women’s Sports Trust Be A Game Changer Awards last night. Is women’s sport finally getting its turn in the sun?

Stop pretending you don’t care about women’s sport. Enough is enough

telegraphTelegraph, 14 May 2015
Women’s sport is stuck in a horribly vicious circle – the media don’t showcase it, so companies don’t sponsor it and would-be fans never see it. Something’s got to give, writes Emma Barnett. Read more here. 

What a summer it’s been!

May – August 2014
Since our #BeAGameChanger event in May we’ve had lots of great media coverage for the work of the Women’s Sport Trust. Download a pdf of some of the best bits here.

Games success can boost women’s sport

England hockey captain Kate Richardson-Walsh reflects on Commonwealth Games and looks to the future of women’s sport in the UK. Read the her column here.

BT Sport and the Women’s Sport Trust announce new partnership.

BT Sport is building on its investment in women’s sport by becoming a media partner of leading charity, the Women’s Sport Trust. Read the article here.

Women coaches are no soft touch – and I should know

the timesThe Times, 23 June 2014
Matthew Syed talks to Jo Bostock about the reaction to Amélie Mauresmo’s appointment as Andy Murray’s coach. Read the article here. 

Women coaches left in cold at top level

the timesThe Times, 13 June 2014
Judy Murray evoked a rather striking metaphor when she gave a rousing speech in London last month at the Women’s Sport Trust event, writes Matthew Syed. Read the article here. 

‘Make a little trouble’: Balding dishes out advice to female athletes

first newsFirst News, 7 June 2014
Hundreds of people from the media, sport and business were brought together to raise the profile of women’s sport last week.

Be A Game Changer

waitroseWaitrose Weekend Magazine, 5 June 2014
Clare Balding writes about the #BeAGameChanger event and the importance of sponsorship involvement in women’s sport.

It’s time to get women in sport noticed.

Good HousekeepingGood Housekeeping Magazine, 3 June 2014
Alice Arnold writes of the recent Women’s Sport Trust #BeAGameChanger event featuring England Captains from football, rugby, cricket and netball.   Read the article here.

 Women’s Sport Trust bringing a wind of change

btsportBT Sport, 30 May 2014
Where women were once opening the curtains, they are now opening the bowling and thanks to the Women’s Sport Trust, more change is on the way, reports Sue Mott. Read the article here.

Women’s Sport Trust makes an impact

skysportsnewsSky Sports News, 29 May 2014
Katy McLean, Steph Houghton, Charlotte Edwards, Pamela Cookey and Judy Murray talk about the impact the Women’s Sport Trust is having on women’s sport. Click here to watch the video.

‘Perception of women’s sport is changing’ – Q&A with Charlotte Edwards, Katy McLean and Pamela Cookey

standardEvening Standard, 23 May 2014
On Wednesday in London #BeAGameChanger kicks off to promote women’s sport. We spoke to England cricket captain Charlotte Edwards, rugby skipper Katy McLean and Pamela Cookey, who leads England’s netballers, about the changes they have seen. Read the article here.

Role Models : Realising the Potential

myfamilycareMy Family Care, 11 February 2014
True role models are people just like us, believes WST Co-founder Tammy Parlour. She says we need to see people like ourselves achieving to realise that we can do it too
Read the blog here. 

Women’s Sport Trust: creating a movement for change

guardianGuardian, 9 January 2014
A new grant-giving body run entirely by volunteers aims to encourage participation in women’s sport, from the grass roots to elite level. Read the article here.

Report on the Open 2013 Muirfield men-only debate

BBC News, July 2013
WST Co-founder, Jo Bostock,  interviewed on whether it matters that a club which excludes women is hosting golf’s most prestigious tournament.

Keeping the momentum going: What is the Women’s Sports Trust?

metro2 July 2013
A short introduction to the Women’s Sport Trust. Read the article here.

 Anna Watkins: When I started rowing, I was down to my last pennies

metroMetro, 2 July 2013
Read the article here.

Women’s Sport Trust name their hero’s

metroMetro News, 2 July 2013
The Women’s Sport Trust has plenty of athlete supporters who wouldn’t be where they are today without some powerful role models. Here, a selection name their greatest inspirations. Read the article here.

Olympic gold medallist Anna Watkins: ‘My female insecurities cost me gold in Beijing’

telegraphThe Telegraph, 23 July 2013
Olympic gold medallist and mum-to-be Anna Watkins tells Kathryn Dobinson how the new Women’s Sport Trust can boost participation in women’s sport. Read the article here.