Has the media changed the game for women’s sports coverage?
It was a summer that promised the most high-profile events ever in women’s sport and there was a real commitment from media to make it count. BBC Sport proclaimed that it…
We build an evidence-based picture about the growth patterns & obstacles for women’s sport and use this as a catalyst to encourage further development.
There is a real and growing demand for more women’s sport in the UK
The growing commercial opportunity in women’s sport has long been hard to quantify. As part of a collaboration with Women’s Sport Trust and England Hockey, Nielsen Sports has released data that…
England Rugby partners with Women’s Sport Trust on Onside campaign
England Rugby has today announced that it is partnering with the Women’s Sport Trust for their Onside campaign. The campaign, a Women’s Sport Trust initiative, seed funded by Sport England, is…
Getty Images partners with Women’s Sport Trust to redefine imagery of female athletes in commercial and editorial storytelling
Partnership launches with powerful editorial curation; will see the inauguration of a dedicated creative collection of images depicting the diversity of female athletes and the many sports they participate inGetty Images…