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The conversation around women’s sport often focuses on its potential to disrupt traditional structures through digital innovation. Women’s Sport Trust 2024 End of Year Visibility report showed that the most proactive…
London, UK, 6th February Women’s sport in the UK, excluding global tournaments*, achieved its most-watched year ever in 2024, with an impressive 44.7 million viewers tuning in, surpassing the previous record…
4 in 5 brand decision makers say they are likely to invest in women’s sport sponsorship in the next three yearsDomestic club teams, women’s football and female athletes seen as the…
Latest research on the visibility of women’s sport by the Women’s Sport Trust has highlighted the golden social media skills of Team GB’s female athletes as they dominated ‘views’ in Paris…
O2, Rugby Football Union (RFU) and Women’s Sport Trust (WST) deliver the annual report as part of a long-term study into the visibility of the Red RosesThe joint aim of the…
As the Barclays Women’s Super League draws to a close, the Women’s Sport Trust has revealed that the first four months of 2024 brought record TV viewing for women’s sport in…
Research produced by the Women’s Sport Trust shows women’s sport is reaching a community of fans in the UK, on TV and digital channels, who are more engaged than ever before.…