We build an evidence-based picture about the growth patterns & obstacles for women’s sport and use this as a catalyst to encourage further development.

NEW RESEARCH BY THE WOMEN’S SPORT TRUST REVEALS UNPRECEDENTED VIEWERSHIP FOR THE BARCLAYS FA WSL 2021/22 SEASON

Growing habits in repeat viewership of women’s sport LONDON, UK, 8th June — New figures* from the Women’s Sport Trust (WST) show that there was a near four-fold increase in viewing…

Continue ReadingNEW RESEARCH BY THE WOMEN’S SPORT TRUST REVEALS UNPRECEDENTED VIEWERSHIP FOR THE BARCLAYS FA WSL 2021/22 SEASON

NEW RESEARCH REVEALS WOMEN’S SPORT WILL REACH £1BN REVENUE IF FEMALE ATHLETES AND TEAMS ARE MADE MORE VISIBLE

‘Closing the Visibility Gap’ is the result of the largest nationally representative survey of UK women’s sport fans; hundreds of hours of one-to-one interviews with sport executives from leading sport governing bodies, teams, broadcasters, sponsors and athletes; and a comprehensive audit of women’s sports coverage on owned and earned digital media channels.

Continue ReadingNEW RESEARCH REVEALS WOMEN’S SPORT WILL REACH £1BN REVENUE IF FEMALE ATHLETES AND TEAMS ARE MADE MORE VISIBLE