We build an evidence-based picture about the growth patterns & obstacles for women’s sport and use this as a catalyst to encourage further development.

NEW RESEARCH REVEALS WOMEN’S SPORT WILL REACH £1BN REVENUE IF FEMALE ATHLETES AND TEAMS ARE MADE MORE VISIBLE

‘Closing the Visibility Gap’ is the result of the largest nationally representative survey of UK women’s sport fans; hundreds of hours of one-to-one interviews with sport executives from leading sport governing bodies, teams, broadcasters, sponsors and athletes; and a comprehensive audit of women’s sports coverage on owned and earned digital media channels.

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Women’s Sport Trust launches tender process for pioneering new research into the impact of female athletes

The Women’s Sport Trust has launched an ‘Invitation to Tender’ process in order to recruit a research partner.  As women’s sport continues to gain momentum, the charity wants to obtain a…

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Getty Images partners with Women’s Sport Trust to redefine imagery of female athletes in commercial and editorial storytelling

Partnership launches with powerful editorial curation; will see the inauguration of a dedicated creative collection of images depicting the diversity of female athletes and the many sports they participate inGetty Images…

Continue ReadingGetty Images partners with Women’s Sport Trust to redefine imagery of female athletes in commercial and editorial storytelling