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Women’s sport continued its record-breaking trajectory in 2025, setting new milestones for both audience reach and coverage in the UK. The latest Women’s Sport Trust Visibility Report shows that visibility grew…
Women’s sport reached record female audiences this summer in the UK, with significant growth across both broadcast and digital platforms.
Ahead of the 2025/26 Barclays Women’s Super League (WSL) season, Women’s Sport Trust highlights seven areas that could define the league’s growth in the year ahead
Women’s Sport Trust (WST) has today published Shaping the Future, a new report revealing how Scotland and Wales can harness record-breaking momentum in women’s sport to drive long-term growth.Launched at the…
Following the launch of Women’s Sport Trust’s (WST) latest report, The Consumer View: Perceptions and Impact of Women’s Sport Sponsorship, WST hosted an online insight session to delve deeper into the…
New research from Women’s Sport Trust (WST) shows that awareness of women’s sport sponsorship has reached a new high, with 28.9 million UK adults now aware of at least one partnership.…
While UK broadcast audiences have declined year-on-year, the latest Women’s Sport Trust (WST) Visibility Report presents a powerful counter-narrative: women’s sport is seeing unprecedented digital growth and global fan engagement.The WST…