We build an evidence-based picture about the growth patterns & obstacles for women’s sport and use this as a catalyst to encourage further development.

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Read more about the article Sponsorships in Women’s Sport Now Reach Over Half of UK Adults, and Drive Strong Brand Impact

Sponsorships in Women’s Sport Now Reach Over Half of UK Adults, and Drive Strong Brand Impact

New research from Women’s Sport Trust (WST) shows that awareness of women’s sport sponsorship has reached a new high, with 28.9 million UK adults now aware of at least one partnership.…

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Read more about the article Digital surges as women’s sport navigates evolving visibility landscape

Digital surges as women’s sport navigates evolving visibility landscape

While UK broadcast audiences have declined year-on-year, the latest Women’s Sport Trust (WST) Visibility Report presents a powerful counter-narrative: women’s sport is seeing unprecedented digital growth and global fan engagement.The WST…

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Read more about the article Why challenger leagues may prove to be an inspiration to growing the visibility of women’s sport

Why challenger leagues may prove to be an inspiration to growing the visibility of women’s sport

The conversation around women’s sport often focuses on its potential to disrupt traditional structures through digital innovation. Women’s Sport Trust 2024 End of Year Visibility report showed that the most proactive…

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Read more about the article Domestic sport and interest in female athletes experience continued growth
LONDON, ENGLAND - MAY 12: Ella Toone of Manchester United Women is subsituted whilst being followed by Steadicam cameraman during the Adobe Women's FA Cup Final match between Manchester United and Tottenham Hotspur at Wembley Stadium on May 12, 2024 in London, England. (Photo by Visionhaus/Getty Images)

Domestic sport and interest in female athletes experience continued growth

London, UK, 6th February Women’s sport in the UK, excluding global tournaments*, achieved its most-watched year ever in 2024, with an impressive 44.7 million viewers tuning in, surpassing the previous record…

Continue ReadingDomestic sport and interest in female athletes experience continued growth