Athlete Voices Unlocked: Tess Howard MBE
Welcome to Athlete Voices Unlocked, a new interview series that shines a light on the journeys, insights, and impact of our Unlocked athletes and alumni. Through candid conversations, we explore the…
Photo Credit Phil Hill
Athlete Voices Unlocked: Sophie Power
Welcome to Athlete Voices Unlocked, a new interview series that shines a light on the experiences, insights, and impact of our Unlocked athletes and alumni. Through candid conversations, we explore the…
Unlocked Blog: The First 90 Days
Eilidh Gibson, our Athlete Programmes & Relationship Manager, reflects on the first ninety days of Unlocked. A phase defined by connection, purpose, and the unique opportunity that emerges when female athletes…
Image credit: Karen Yeomans
Women’s Sport Trust launches Inside Track research membership
Today, we launch Inside Track, our first independent research membership focused on the visibility of women’s sport. The launch marks a significant evolution in how Women's Sport Trust shares its market-leading…
Women’s Sport Is More Visible Than Ever. But Is It More Secure?
Women’s sport is enjoying unprecedented attention, with record audiences, landmark global events and breakthrough moments. Increased visibility in women’s sport should be celebrated. But at Women’s Sport Trust, we know that…
The Visibility of Women’s Sport Hit New Highs in 2025
Women’s sport continued its record-breaking trajectory in 2025, setting new milestones for both audience reach and coverage in the UK. The latest Women’s Sport Trust Visibility Report shows that visibility grew…
Women’s Sport Trust: Lessons from 2025 and What’s Next
Four key insights from Women’s Sport Trust in 2025 that highlight where the real opportunities lie as momentum builds into the new year.