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Women’s sport is enjoying unprecedented attention, with record audiences, landmark global events and breakthrough moments. Increased visibility in women’s sport should be celebrated. But at Women’s Sport Trust, we know that…
Women’s sport continued its record-breaking trajectory in 2025, setting new milestones for both audience reach and coverage in the UK. The latest Women’s Sport Trust Visibility Report shows that visibility grew…
Four key insights from Women’s Sport Trust in 2025 that highlight where the real opportunities lie as momentum builds into the new year.
At the Women’s Sport Trust, we champion elite female athletes because they are the heartbeat of transformation in women’s sport. They don’t just play the game; they shape culture, spark conversations, and connect fans to something bigger than sport. Beyond record audiences and landmark sponsorships, it’s their voices and leadership that drive lasting change. Authenticity is the most valuable investment in women’s sport, and this article explores why.
The Women’s Sport Trust has officially launched Unlocked 2025–2026, bringing together a new cohort of 36 elite female athletes representing more than 20 sports. The programme kick-started with an in-person event…
Women’s sport reached record female audiences this summer in the UK, with significant growth across both broadcast and digital platforms.
When Eboni Usoro-Brown joined the inaugural Unlocked programme in 2020, she was already one of England Netball’s most decorated players. A Commonwealth Games gold medallist who was also navigating new motherhood…