Latest News from Women’s Sport Trust
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Thursday 5 March marked an important milestone for Unlocked as athletes and activators came together for the programme’s Athlete-Activator Matching Event. Hosted by Squire Patton Boggs at their London office, the…
Welcome to Athlete Voices Unlocked, a new interview series that shines a light on the journeys, insights, and impact of our Unlocked athletes and alumni. Through candid conversations, we explore the…
Photo Credit Phil Hill
Welcome to Athlete Voices Unlocked, a new interview series that shines a light on the experiences, insights, and impact of our Unlocked athletes and alumni. Through candid conversations, we explore the…
Eilidh Gibson, our Athlete Programmes & Relationship Manager, reflects on the first ninety days of Unlocked. A phase defined by connection, purpose, and the unique opportunity that emerges when female athletes…
Image credit: Karen Yeomans
Today, we launch Inside Track, our first independent research membership focused on the visibility of women’s sport. The launch marks a significant evolution in how Women's Sport Trust shares its market-leading…
Women’s sport is enjoying unprecedented attention, with record audiences, landmark global events and breakthrough moments. Increased visibility in women’s sport should be celebrated. But at Women’s Sport Trust, we know that…
Women’s sport continued its record-breaking trajectory in 2025, setting new milestones for both audience reach and coverage in the UK. The latest Women’s Sport Trust Visibility Report shows that visibility grew…