More Than A Moment: What 2025’s digital visibility data is really telling us
Welcome to Data Insights: More Than a Moment. A series unpacking key data from the latest Women’s Sport Trust Visibility Report - what it shows, and why it matters now for…
Athlete Voices Unlocked: Laura ‘Bimba’ Delgado
Welcome to Athlete Voices Unlocked, a new interview series that shines a light on the journeys, insights, and impact of our Unlocked athletes and alumni. Through candid conversations, we explore the…
The Forgotten Middle in Women’s Sport
The investment conversation in women’s sport often defaults to the same two places. The elite level, where the spotlight is. And grassroots, where the story is easy to tell.Both matter. But…
More Than A Moment: From attention to retention in women’s sport
Welcome to Data Insights: More Than a Moment. A series unpacking key data from the latest Women’s Sport Trust Visibility Report - what it shows, and why it matters now for…
Women’s Sport Trust appoints Claire Lewis as a Trustee
We're delighted to announce that Claire Lewis has been appointed to the Board of Trustees.Claire Lewis brings a uniquely broad perspective to Women's Sport Trust (WST), both personally and professionally. Her…
Women’s Sport Trust partners with YouTube to launch five-month athlete accelerator
Women’s Sport Trust has partnered with YouTube to launch an exclusive five-month accelerator designed to support current Unlocked athletes and alumni in building their digital presence and personal brands.With more than…
Unlocked brings Athletes and Activators together at Squire Patton Boggs
Thursday 5 March marked an important milestone for Unlocked as athletes and activators came together for the programme’s Athlete-Activator Matching Event. Hosted by Squire Patton Boggs at their London office, the…