Women’s Sport Trust has partnered with YouTube to launch an exclusive five-month accelerator designed to support current Unlocked athletes and alumni in building their digital presence and personal brands.With more than…
Thursday 5 March marked an important milestone for Unlocked as athletes and activators came together for the programme’s Athlete-Activator Matching Event. Hosted by Squire Patton Boggs at their London office, the…
Welcome to Athlete Voices Unlocked, a new interview series that shines a light on the journeys, insights, and impact of our Unlocked athletes and alumni. Through candid conversations, we explore the…
Eilidh Gibson, our Athlete Programmes & Relationship Manager, reflects on the first ninety days of Unlocked. A phase defined by connection, purpose, and the unique opportunity that emerges when female athletes…
At the Women’s Sport Trust, we champion elite female athletes because they are the heartbeat of transformation in women’s sport. They don’t just play the game; they shape culture, spark conversations, and connect fans to something bigger than sport. Beyond record audiences and landmark sponsorships, it’s their voices and leadership that drive lasting change. Authenticity is the most valuable investment in women’s sport, and this article explores why.
The Women’s Sport Trust has officially launched Unlocked 2025–2026, bringing together a new cohort of 36 elite female athletes representing more than 20 sports. The programme kick-started with an in-person event…
When Eboni Usoro-Brown joined the inaugural Unlocked programme in 2020, she was already one of England Netball’s most decorated players. A Commonwealth Games gold medallist who was also navigating new motherhood…