More Than A Moment: What 2025’s digital visibility data is really telling us
Welcome to Data Insights: More Than a Moment. A series unpacking key data from the latest Women’s Sport Trust Visibility Report - what it shows, and why it matters now for…
More Than A Moment: From attention to retention in women’s sport
Welcome to Data Insights: More Than a Moment. A series unpacking key data from the latest Women’s Sport Trust Visibility Report - what it shows, and why it matters now for…
Digital surges as women’s sport navigates evolving visibility landscape
While UK broadcast audiences have declined year-on-year, the latest Women’s Sport Trust (WST) Visibility Report presents a powerful counter-narrative: women’s sport is seeing unprecedented digital growth and global fan engagement.The WST…
LONDON, ENGLAND - MAY 12: Ella Toone of Manchester United Women is subsituted whilst being followed by Steadicam cameraman during the Adobe Women's FA Cup Final match between Manchester United and Tottenham Hotspur at Wembley Stadium on May 12, 2024 in London, England. (Photo by Visionhaus/Getty Images)
Domestic sport and interest in female athletes experience continued growth
London, UK, 6th February Women’s sport in the UK, excluding global tournaments*, achieved its most-watched year ever in 2024, with an impressive 44.7 million viewers tuning in, surpassing the previous record…
O2, RFU and Women’s Sport Trust launch the UK’s first-ever wearable report to help tackle the gender awareness gap in rugby
O2, Rugby Football Union (RFU) and Women’s Sport Trust (WST) deliver the annual report as part of a long-term study into the visibility of the Red RosesThe joint aim of the…
Latest research from Women’s Sport Trust reveals fans are watching Barclays Women’s Super League matches for longer than ever before
Latest figures from the Women’s Sport Trust, with broadcast analysis from Futures Sport & Entertainment, show that more people in the UK are watching women’s sport and they’re spending more time…
Women’s Sport Trust reveals that the first four months of 2024 brought record TV viewing for women’s sport in the UK
As the Barclays Women’s Super League draws to a close, the Women’s Sport Trust has revealed that the first four months of 2024 brought record TV viewing for women’s sport in…