The visibility of women’s sport in 2021 (Jan – June)
Understand the current media exposure, consumption, and audience of women’s sport in the UK, and the opportunities for growth. With women’s sport evolving at a rapid pace – there is a…
New research reveals women’s sport will reach £1BN revenue if female athletes and teams are made more visible
‘Closing the Visibility Gap’ is the result of the largest nationally representative survey of UK women’s sport fans; hundreds of hours of one-to-one interviews with sport executives from leading sport governing bodies, teams, broadcasters, sponsors and athletes; and a comprehensive audit of women’s sports coverage on owned and earned digital media channels.