LONDON, UK, 28th July — The Women’s Sport Trust has praised the visibility achieved by England women’s footballers during the UEFA Women’s Euro 2022 that has put a huge spotlight on…
Growing habits in repeat viewership of women’s sport LONDON, UK, 8th June — New figures* from the Women’s Sport Trust (WST) show that there was a near four-fold increase in viewing…
LONDON, UK, 5th May — Today, leading women’s sports charity, the Women’s Sport Trust (WST) reveals that the first quarter of 2022 is the most watched Q1 for women’s sport on…
RESEARCH FROM WOMEN’S SPORT TRUST REVEALS 2021 WAS A RECORD-BREAKING YEAR FOR WOMEN’S SPORTThe Hundred and WSL drive more viewers to women’s sportLONDON, UK, 8th February — Today, leading women’s sports…
Understand the current media exposure, consumption, and audience of women’s sport in the UK, and the opportunities for growth. With women’s sport evolving at a rapid pace – there is a…
‘Closing the Visibility Gap’ is the result of the largest nationally representative survey of UK women’s sport fans; hundreds of hours of one-to-one interviews with sport executives from leading sport governing bodies, teams, broadcasters, sponsors and athletes; and a comprehensive audit of women’s sports coverage on owned and earned digital media channels.