New research by the Women’s Sport Trust reveals unprecedented viewership for the Barclays FA WSL 2021/22 season

Growing habits in repeat viewership of women’s sport LONDON, UK, 8th June — New figures* from the Women’s Sport Trust (WST) show that there was a near four-fold increase in viewing…

Continue ReadingNew research by the Women’s Sport Trust reveals unprecedented viewership for the Barclays FA WSL 2021/22 season

New research reveals women’s sport will reach £1BN revenue if female athletes and teams are made more visible

‘Closing the Visibility Gap’ is the result of the largest nationally representative survey of UK women’s sport fans; hundreds of hours of one-to-one interviews with sport executives from leading sport governing bodies, teams, broadcasters, sponsors and athletes; and a comprehensive audit of women’s sports coverage on owned and earned digital media channels.

Continue ReadingNew research reveals women’s sport will reach £1BN revenue if female athletes and teams are made more visible