We build an evidence-based picture about the growth patterns & obstacles for women’s sport and use this as a catalyst to encourage further development.

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Read more about the article Sponsorships in Women’s Sport Now Reach Over Half of UK Adults, and Drive Strong Brand Impact

Sponsorships in Women’s Sport Now Reach Over Half of UK Adults, and Drive Strong Brand Impact

New research from Women’s Sport Trust (WST) shows that awareness of women’s sport sponsorship has reached a new high, with 28.9 million UK adults now aware of at least one partnership.…

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Read more about the article Digital surges as women’s sport navigates evolving visibility landscape

Digital surges as women’s sport navigates evolving visibility landscape

While UK broadcast audiences have declined year-on-year, the latest Women’s Sport Trust (WST) Visibility Report presents a powerful counter-narrative: women’s sport is seeing unprecedented digital growth and global fan engagement.The WST…

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Read more about the article Why challenger leagues may prove to be an inspiration to growing the visibility of women’s sport

Why challenger leagues may prove to be an inspiration to growing the visibility of women’s sport

The conversation around women’s sport often focuses on its potential to disrupt traditional structures through digital innovation. Women’s Sport Trust 2024 End of Year Visibility report showed that the most proactive…

Continue ReadingWhy challenger leagues may prove to be an inspiration to growing the visibility of women’s sport