More Than A Moment: What 2025’s digital visibility data is really telling us
Welcome to Data Insights: More Than a Moment. A series unpacking key data from the latest Women’s Sport Trust Visibility Report - what it shows, and why it matters now for…
More Than A Moment: From attention to retention in women’s sport
Welcome to Data Insights: More Than a Moment. A series unpacking key data from the latest Women’s Sport Trust Visibility Report - what it shows, and why it matters now for…
Image credit: Karen Yeomans
Women’s Sport Trust launches Inside Track research membership
Today, we launch Inside Track, our first independent research membership focused on the visibility of women’s sport. The launch marks a significant evolution in how Women's Sport Trust shares its market-leading…
Women’s Sport Is More Visible Than Ever. But Is It More Secure?
Women’s sport is enjoying unprecedented attention, with record audiences, landmark global events and breakthrough moments. Increased visibility in women’s sport should be celebrated. But at Women’s Sport Trust, we know that…
The Visibility of Women’s Sport Hit New Highs in 2025
Women’s sport continued its record-breaking trajectory in 2025, setting new milestones for both audience reach and coverage in the UK. The latest Women’s Sport Trust Visibility Report shows that visibility grew…
Glasgow 2026 a Golden Opportunity to Cement Record Growth in Scotland and Wales
Women’s Sport Trust (WST) has today published Shaping the Future, a new report revealing how Scotland and Wales can harness record-breaking momentum in women’s sport to drive long-term growth.Launched at the…