Female Viewership Grows as Women’s Sport Breaks New Records Across Broadcast and Digital
Women’s sport reached record female audiences this summer in the UK, with significant growth across both broadcast and digital platforms.
Glasgow 2026 a Golden Opportunity to Cement Record Growth in Scotland and Wales
Women’s Sport Trust (WST) has today published Shaping the Future, a new report revealing how Scotland and Wales can harness record-breaking momentum in women’s sport to drive long-term growth.Launched at the…
Digital surges as women’s sport navigates evolving visibility landscape
While UK broadcast audiences have declined year-on-year, the latest Women’s Sport Trust (WST) Visibility Report presents a powerful counter-narrative: women’s sport is seeing unprecedented digital growth and global fan engagement.The WST…
Why challenger leagues may prove to be an inspiration to growing the visibility of women’s sport
The conversation around women’s sport often focuses on its potential to disrupt traditional structures through digital innovation. Women’s Sport Trust 2024 End of Year Visibility report showed that the most proactive…
LONDON, ENGLAND - MAY 12: Ella Toone of Manchester United Women is subsituted whilst being followed by Steadicam cameraman during the Adobe Women's FA Cup Final match between Manchester United and Tottenham Hotspur at Wembley Stadium on May 12, 2024 in London, England. (Photo by Visionhaus/Getty Images)
Domestic sport and interest in female athletes experience continued growth
London, UK, 6th February Women’s sport in the UK, excluding global tournaments*, achieved its most-watched year ever in 2024, with an impressive 44.7 million viewers tuning in, surpassing the previous record…