Has the media changed the game for women’s sports coverage?
It was a summer that promised the most high-profile events ever in women’s sport and there was a real commitment from media to make it count. BBC Sport proclaimed that it…
There is a real and growing demand for more women’s sport in the UK
The growing commercial opportunity in women’s sport has long been hard to quantify. As part of a collaboration with Women’s Sport Trust and England Hockey, Nielsen Sports has released data that…
Winners announced for the Women’s Sport Trust #BeAGameChanger Awards 2018
The World Cup winning England women’s cricket team, footballer turned professional boxer Stacey Copeland, England and Wales Cricket Board and England Rugby’s Inner Warrior campaign are amongst the winners of the…
Why it’s time to #ShowUp for women’s sport
Sky Sports and the Women’s Sport Trust have partnered to encourage everyone to ‘show up’ and support women’s sport by watching, attending or playing. Read an article here. https://youtu.be/8ie9YhtpjIc
England Rugby partners with Women’s Sport Trust on Onside campaign
England Rugby has today announced that it is partnering with the Women’s Sport Trust for their Onside campaign. The campaign, a Women’s Sport Trust initiative, seed funded by Sport England, is…
Statement on the use of grid girls in sport
The Women’s Sport Trust believes women in the sporting environment should be judged by their sports appeal and not sex appeal. We’ve been working with Getty to establish visual standards for…
Blue Plaque Rebellion
We stand on the shoulders of giants, but in the case of sport most of the time we don’t have a clue who these heroic female pioneers are. https://youtu.be/KAxhKY6GuDY As we…