New research reveals women’s sport will reach £1BN revenue if female athletes and teams are made more visible

‘Closing the Visibility Gap’ is the result of the largest nationally representative survey of UK women’s sport fans; hundreds of hours of one-to-one interviews with sport executives from leading sport governing bodies, teams, broadcasters, sponsors and athletes; and a comprehensive audit of women’s sports coverage on owned and earned digital media channels.

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Read more about the article Female athletes wanted. Are you ready to Unlock the future of women’s sport?
Team GB female athletes at the BBC Manchester launch of Game Changer Academy

Female athletes wanted. Are you ready to Unlock the future of women’s sport?

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Today, The Women’s Sport Trust is excited to launch the recruitment for its next ‘Unlocked’ programme.  We are looking for 30 elite female athletes to take part in this unique opportunity.…

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Women’s Sport Trust launches tender process for pioneering new research into the impact of female athletes

The Women’s Sport Trust has launched an ‘Invitation to Tender’ process in order to recruit a research partner.  As women’s sport continues to gain momentum, the charity wants to obtain a…

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Women’s Sport Trust to ‘unlock the future of women’s sport’ by powering up 40 of Britain’s best sportswomen

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MANCHESTER, UK, 16th January 2020 — Today, 40 of Britain’s most successful and driven female athletes gathered to launch a unique five-month campaign led by women’s sports charity, the Women’s Sport…

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