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Charity Recognised for Driving Awareness of Women’s Sport

The Women’s Sport Trust received a significant UK award earlier this month for the charity’s work in celebrating the success of female role models in sport and highlighting the continuing need for investment. At a ceremony in London, the charity received ‘Awards Scheme of the Year’ at The Drum UK Event Awards, and was commended in the Cause Related/Charity Event of the Year for its #BeAGameChangerAwards held in May 2015.

The Drum UK Event Awards recognise and reward the very best of Britain’s events industry. The Drum is a global media platform and the biggest, marketing website in Europe.

Commenting on the award, Tammy Parlour, co-founder of the Women’s Sport Trust, said: “There’s unstoppable momentum behind the development of women’s sport. Through a commitment to maximising the positive financial impact of this progress, the Women’s Sport Trust is connecting investors and sporting groups to accelerate change. This award is clear recognition that the industry is ready to celebrate this progress.”

The Women’s Sport Trust worked with The Media Group to manage the event, sponsored by Microsoft and supported by Lloyds of London, the 30% Club, The Gym Group, KPMG, activbod, Matrix Fitness and BT Sport. Over 25,000 public votes were received across eight categories, with 16 finalists from almost 150 nominations. Within the media, athlete, business and political communities, the event helped drive growth in awareness, funding and equality in women’s sport.

The event was oversubscribed, reached an audience of 11 million people in the pre-event activity and close to 103 million post the event. Footage from the evening was used by the BBC and Sky Sports in the celebration of Women’s Sport Week.

BT Sport described the #BeAGameChangerAwards as making a “compelling case for future investment, encouraging increased media coverage and bringing together the decision makers who can help make this happen.”

In conclusion, Jamie Brookes, a Board Trustee of the Women’s Sport Trust, said “The next decade will be key in the future of women’s sport. The Olympics, The Women’s Football World Cup, the Oxford and Cambridge Boat Race, and many other sponsorship properties have each helped underline this welcome change to the landscape. The Women’s Sport Trust is all about driving that conversation to create real results. This recognition helps each step on that journey.”

The 2016 Women’s Sport Trust #BeAGameChangeAwards will be held on 12th May at The Rambert Dance Theatre in London.