Women’s Sport Trust: Lessons from 2025 and What’s Next
Four key insights from Women’s Sport Trust in 2025 that highlight where the real opportunities lie as momentum builds into the new year.
The Most Valuable Investment in Women’s Sport: Authentic Athlete Voices
At the Women’s Sport Trust, we champion elite female athletes because they are the heartbeat of transformation in women’s sport. They don’t just play the game; they shape culture, spark conversations, and connect fans to something bigger than sport. Beyond record audiences and landmark sponsorships, it’s their voices and leadership that drive lasting change. Authenticity is the most valuable investment in women’s sport, and this article explores why.
New wave of athlete leaders unite to drive change in women’s sport
The Women’s Sport Trust has officially launched Unlocked 2025–2026, bringing together a new cohort of 36 elite female athletes representing more than 20 sports. The programme kick-started with an in-person event…
Female Viewership Grows as Women’s Sport Breaks New Records Across Broadcast and Digital
Women’s sport reached record female audiences this summer in the UK, with significant growth across both broadcast and digital platforms.
Eboni Usoro-Brown: Unlocked and Leading the Way
When Eboni Usoro-Brown joined the inaugural Unlocked programme in 2020, she was already one of England Netball’s most decorated players. A Commonwealth Games gold medallist who was also navigating new motherhood…
Unlocked Programme Applications Open
The search begins for elite female athletes to join Unlocked, Women's Sport Trust's flagship leadership programme
Key Areas for WSL Growth Ahead of the 2025/26 Season
Ahead of the 2025/26 Barclays Women’s Super League (WSL) season, Women’s Sport Trust highlights seven areas that could define the league’s growth in the year ahead