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We're delighted to announce that Eilidh Gibson has joined Women's Sport Trust (WST) as our first Athlete Programmes and Relationship Manager for Unlocked, our flagship athlete initiative.An Unlocked alumna herself, Eilidh…
Following the launch of Women’s Sport Trust’s (WST) latest report, The Consumer View: Perceptions and Impact of Women’s Sport Sponsorship, WST hosted an online insight session to delve deeper into the…
New research from Women’s Sport Trust (WST) shows that awareness of women’s sport sponsorship has reached a new high, with 28.9 million UK adults now aware of at least one partnership.…
While UK broadcast audiences have declined year-on-year, the latest Women’s Sport Trust (WST) Visibility Report presents a powerful counter-narrative: women’s sport is seeing unprecedented digital growth and global fan engagement.The WST…
Women’s sport is at a pivotal moment – the sector is growing fast, but how it grows matters. Striking the right balance between commercial success and building a more equal future…
At the final day of the Women’s Super League (WSL) season on Saturday, I spoke on a panel at Chelsea where we touched on just how important players are, not only…
It’s been a strong start to the year in women’s sport, with standout performances, historic milestones, and major developments across multiple sports. From team triumphs to new league launches, there’s been…