The UK Sponsorship Awards 2025: Women’s Sport Trust wins
We’re proud to announce that Women’s Sport Trust has won the Best Use of Data, Research, Measurement, and Evaluation at The UK Sponsorship Awards 2025! This award, which was accepted by WST…
Latest News from Women’s Sport Trust
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Translating bold forecasts into sustainable returns – without losing sight of what makes women’s sport valuable
Women’s sport is no longer just a values-driven play – it’s delivering real business returns. In fact, 86% of sponsors we spoke to reported that their investments in women’s sport met…
Women’s Football Awards: Women’s Sport Trust shortlisted
We’re thrilled to announce that we've been shortlisted for two awards at this year’s Women's Football Awards – Grassroots Initiative Award for Women's Sport Trust and Off The Pitch Award for our CEO…
Women’s Sport Trust appoints new Senior Comms and Marketing Manager
The Women’s Sport Trust (WST) is delighted to announce the appointment of Emma Ballard as our new and first Senior Comms and Marketing Manager.Emma joins WST following her tenure as Editor…
New brand decision maker research from the Women’s Sport Trust reveals women’s sport sponsorship set for continued growth
4 in 5 brand decision makers say they are likely to invest in women’s sport sponsorship in the next three yearsDomestic club teams, women’s football and female athletes seen as the…
Women’s Sport Trust appoints new Chair and Trustees to build on unprecedented opportunity across the industry
The Women’s Sport Trust (WST), the charity at the forefront of driving change within the sports industry, has appointed Suzy Levy as its new Chair of Trustees. Levy, a prominent social…
Team GB female athletes dominate on social media in Paris as Games are dubbed the first ‘Tik Tok Olympics’
Latest research on the visibility of women’s sport by the Women’s Sport Trust has highlighted the golden social media skills of Team GB’s female athletes as they dominated ‘views’ in Paris…