Built by Athletes: Investing Intentionally in the Player-Fan Connection
At the final day of the Women’s Super League (WSL) season on Saturday, I spoke on a panel at Chelsea where we touched on just how important players are, not only…
Latest News from Women’s Sport Trust
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From Worthy to Irresistible: The Mission of the Women’s Sport Trust
It’s been a strong start to the year in women’s sport, with standout performances, historic milestones, and major developments across multiple sports. From team triumphs to new league launches, there’s been…
Women’s Sport Trust appoints new Trustee and launches board apprenticeship scheme
The Women’s Sport Trust (WST) has appointed a new Trustee and three Board apprentices as we continue to add experience and expertise to our work. As well as welcoming new faces, WST…
Marilyn Okoro: Finding a voice, purpose and power through Unlocked
Marilyn Okoro knows firsthand the power of the Women’s Sport Trust’s Unlocked programme. The former British track and field athlete, who was part of its inaugural cohort in 2020, describes it…
Why challenger leagues may prove to be an inspiration to growing the visibility of women’s sport
The conversation around women’s sport often focuses on its potential to disrupt traditional structures through digital innovation. Women’s Sport Trust 2024 End of Year Visibility report showed that the most proactive…
Empowering Female Athlete Leaders: Women’s Sport Trust Unlocked programme to return with Jacobs Futura Foundation support
Women’s Sport Trust is pleased to announce that the Jacobs Futura Foundation has awarded a grant to support athletes through the Unlocked programme. This funding will benefit both the 111 athlete alumni and…
The UK Sponsorship Awards 2025: Women’s Sport Trust wins
We’re proud to announce that Women’s Sport Trust has won the Best Use of Data, Research, Measurement, and Evaluation at The UK Sponsorship Awards 2025! This award, which was accepted by WST…
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