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While UK broadcast audiences have declined year-on-year, the latest Women’s Sport Trust (WST) Visibility Report presents a powerful counter-narrative: women’s sport is seeing unprecedented digital growth and global fan engagement.The WST…
Women’s sport is at a pivotal moment – the sector is growing fast, but how it grows matters. Striking the right balance between commercial success and building a more equal future…
At the final day of the Women’s Super League (WSL) season on Saturday, I spoke on a panel at Chelsea where we touched on just how important players are, not only…
It’s been a strong start to the year in women’s sport, with standout performances, historic milestones, and major developments across multiple sports. From team triumphs to new league launches, there’s been…
The Women’s Sport Trust (WST) has appointed a new Trustee and three Board apprentices as we continue to add experience and expertise to our work. As well as welcoming new faces, WST…
Marilyn Okoro knows firsthand the power of the Women’s Sport Trust’s Unlocked programme. The former British track and field athlete, who was part of its inaugural cohort in 2020, describes it…
The conversation around women’s sport often focuses on its potential to disrupt traditional structures through digital innovation. Women’s Sport Trust 2024 End of Year Visibility report showed that the most proactive…