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Why challenger leagues may prove to be an inspiration to growing the visibility of women’s sport

The conversation around women’s sport often focuses on its potential to disrupt traditional structures through digital innovation. Women’s Sport Trust 2024 End of Year Visibility report showed that the most proactive…

Continue ReadingWhy challenger leagues may prove to be an inspiration to growing the visibility of women’s sport

Empowering Female Athlete Leaders: Women’s Sport Trust Unlocked programme to return with Jacobs Futura Foundation support

Women’s Sport Trust is pleased to announce that the Jacobs Futura Foundation has awarded a grant to support athletes through the Unlocked programme. This funding will benefit both the 111 athlete alumni and…

Continue ReadingEmpowering Female Athlete Leaders: Women’s Sport Trust Unlocked programme to return with Jacobs Futura Foundation support

Translating bold forecasts into sustainable returns – without losing sight of what makes women’s sport valuable

Women’s sport is no longer just a values-driven play – it’s delivering real business returns. In fact, 86% of sponsors we spoke to reported that their investments in women’s sport met…

Continue ReadingTranslating bold forecasts into sustainable returns – without losing sight of what makes women’s sport valuable