Women’s Sport Trust produces comprehensive industry report into the positive impact of women’s sport sponsorship on brands

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New research from the Women’s Sport Trust has shown the positive outcomes that can be achieved by brands sponsoring women’s sport. The report - developed with the sponsorship consultancy ONSIDE -…

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New Women’s Sport Trust partnership with The R&A reveals women’s sport fans feel underserved despite record-breaking viewing figures

LONDON, UK, 19th June — A new study from the Women’s Sport Trust has found that women’s sports fans in the UK feel underserved by the content available to them despite…

Continue ReadingNew Women’s Sport Trust partnership with The R&A reveals women’s sport fans feel underserved despite record-breaking viewing figures

Unprecedented audiences watch women’s sport as major properties break TV viewing figure records at the start of 2023

LONDON, UK, 18th May — The Women’s Sport Trust has revealed that the first four months of 2023 brought record TV viewership for women’s sport in the UK.20.6 million people, according…

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O2, RFU and Women’s Sport Trust join forces to help close rugby’s gender awareness gap

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https://www.womenssporttrust.com/wp-content/uploads/2023/03/O2-WST-LAUNCH-ASSET-16x9_v9.mp4O2, Rugby Football Union and Women’s Sport are collaborating to deliver a long-term study into the visibility of the England women’s rugby team ‘the Red Roses’The joint ambition is to use…

Continue ReadingO2, RFU and Women’s Sport Trust join forces to help close rugby’s gender awareness gap