‘England, meet England’: New campaign from O2 to tackle gender awareness gap
Driven by insights from O2’s partnership with Women's Sport Trust and Rugby Football Union, ‘England, meet England’ aims to make the Red Roses household names
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Women’s Sport Trust appoints new Athlete Programmes and Relationship Manager
We're delighted to announce that Eilidh Gibson has joined Women's Sport Trust (WST) as our first Athlete Programmes and Relationship Manager for Unlocked, our flagship athlete initiative.An Unlocked alumna herself, Eilidh…
How Brands Are Unlocking Business Value Through Women’s Sport Sponsorship
Following the launch of Women’s Sport Trust’s (WST) latest report, The Consumer View: Perceptions and Impact of Women’s Sport Sponsorship, WST hosted an online insight session to delve deeper into the…
Sponsorships in Women’s Sport Now Reach Over Half of UK Adults, and Drive Strong Brand Impact
New research from Women’s Sport Trust (WST) shows that awareness of women’s sport sponsorship has reached a new high, with 28.9 million UK adults now aware of at least one partnership.…
Digital surges as women’s sport navigates evolving visibility landscape
While UK broadcast audiences have declined year-on-year, the latest Women’s Sport Trust (WST) Visibility Report presents a powerful counter-narrative: women’s sport is seeing unprecedented digital growth and global fan engagement.The WST…
Backing Purpose, Powering Growth: Firebird’s Blueprint for Women’s Sport Investment
Women’s sport is at a pivotal moment – the sector is growing fast, but how it grows matters. Striking the right balance between commercial success and building a more equal future…
Built by Athletes: Investing Intentionally in the Player-Fan Connection
At the final day of the Women’s Super League (WSL) season on Saturday, I spoke on a panel at Chelsea where we touched on just how important players are, not only…