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Women’s Sport Trust (WST) has today published Shaping the Future, a new report revealing how Scotland and Wales can harness record-breaking momentum in women’s sport to drive long-term growth.Launched at the…
Driven by insights from O2’s partnership with Women's Sport Trust and Rugby Football Union, ‘England, meet England’ aims to make the Red Roses household names
We're delighted to announce that Eilidh Gibson has joined Women's Sport Trust (WST) as our first Athlete Programmes and Relationship Manager for Unlocked, our flagship athlete initiative.An Unlocked alumna herself, Eilidh…
Following the launch of Women’s Sport Trust’s (WST) latest report, The Consumer View: Perceptions and Impact of Women’s Sport Sponsorship, WST hosted an online insight session to delve deeper into the…
New research from Women’s Sport Trust (WST) shows that awareness of women’s sport sponsorship has reached a new high, with 28.9 million UK adults now aware of at least one partnership.…
While UK broadcast audiences have declined year-on-year, the latest Women’s Sport Trust (WST) Visibility Report presents a powerful counter-narrative: women’s sport is seeing unprecedented digital growth and global fan engagement.The WST…
Women’s sport is at a pivotal moment – the sector is growing fast, but how it grows matters. Striking the right balance between commercial success and building a more equal future…