Athlete Voices Unlocked: Tess Howard MBE
Welcome to Athlete Voices Unlocked, a new interview series that shines a light on the journeys, insights, and impact of our Unlocked athletes and alumni. Through candid conversations, we explore the…
Photo Credit Phil Hill
Athlete Voices Unlocked: Sophie Power
Welcome to Athlete Voices Unlocked, a new interview series that shines a light on the experiences, insights, and impact of our Unlocked athletes and alumni. Through candid conversations, we explore the…
Unlocked Blog: The First 90 Days
Eilidh Gibson, our Athlete Programmes & Relationship Manager, reflects on the first ninety days of Unlocked. A phase defined by connection, purpose, and the unique opportunity that emerges when female athletes…
Women’s Sport Is More Visible Than Ever. But Is It More Secure?
Women’s sport is enjoying unprecedented attention, with record audiences, landmark global events and breakthrough moments. Increased visibility in women’s sport should be celebrated. But at Women’s Sport Trust, we know that…
Women’s Sport Trust: Lessons from 2025 and What’s Next
Four key insights from Women’s Sport Trust in 2025 that highlight where the real opportunities lie as momentum builds into the new year.
The Most Valuable Investment in Women’s Sport: Authentic Athlete Voices
At the Women’s Sport Trust, we champion elite female athletes because they are the heartbeat of transformation in women’s sport. They don’t just play the game; they shape culture, spark conversations, and connect fans to something bigger than sport. Beyond record audiences and landmark sponsorships, it’s their voices and leadership that drive lasting change. Authenticity is the most valuable investment in women’s sport, and this article explores why.
Backing Purpose, Powering Growth: Firebird’s Blueprint for Women’s Sport Investment
Women’s sport is at a pivotal moment – the sector is growing fast, but how it grows matters. Striking the right balance between commercial success and building a more equal future…