Unlocked Programme Applications Open
The search begins for elite female athletes to join Unlocked, Women's Sport Trust's flagship leadership programme
Key Areas for WSL Growth Ahead of the 2025/26 Season
Ahead of the 2025/26 Barclays Women’s Super League (WSL) season, Women’s Sport Trust highlights seven areas that could define the league’s growth in the year ahead
Glasgow 2026 a Golden Opportunity to Cement Record Growth in Scotland and Wales
Women’s Sport Trust (WST) has today published Shaping the Future, a new report revealing how Scotland and Wales can harness record-breaking momentum in women’s sport to drive long-term growth.Launched at the…
‘England, meet England’: New campaign from O2 to tackle gender awareness gap
Driven by insights from O2’s partnership with Women's Sport Trust and Rugby Football Union, ‘England, meet England’ aims to make the Red Roses household names
Women’s Sport Trust appoints new Athlete Programmes and Relationship Manager
We're delighted to announce that Eilidh Gibson has joined Women's Sport Trust (WST) as our first Athlete Programmes and Relationship Manager for Unlocked, our flagship athlete initiative.An Unlocked alumna herself, Eilidh…
Sponsorships in Women’s Sport Now Reach Over Half of UK Adults, and Drive Strong Brand Impact
New research from Women’s Sport Trust (WST) shows that awareness of women’s sport sponsorship has reached a new high, with 28.9 million UK adults now aware of at least one partnership.…
Digital surges as women’s sport navigates evolving visibility landscape
While UK broadcast audiences have declined year-on-year, the latest Women’s Sport Trust (WST) Visibility Report presents a powerful counter-narrative: women’s sport is seeing unprecedented digital growth and global fan engagement.The WST…
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