While UK broadcast audiences have declined year-on-year, the latest Women’s Sport Trust (WST) Visibility Report presents a powerful counter-narrative: women’s sport is seeing unprecedented digital growth and global fan engagement.The WST…
It’s been a strong start to the year in women’s sport, with standout performances, historic milestones, and major developments across multiple sports. From team triumphs to new league launches, there’s been…
The Women’s Sport Trust (WST) has appointed a new Trustee and three Board apprentices as we continue to add experience and expertise to our work. As well as welcoming new faces, WST…
The conversation around women’s sport often focuses on its potential to disrupt traditional structures through digital innovation. Women’s Sport Trust 2024 End of Year Visibility report showed that the most proactive…
The Women’s Sport Trust (WST) is delighted to announce the appointment of Emma Ballard as our new and first Senior Comms and Marketing Manager.Emma joins WST following her tenure as Editor…
London, UK, 6th February Women’s sport in the UK, excluding global tournaments*, achieved its most-watched year ever in 2024, with an impressive 44.7 million viewers tuning in, surpassing the previous record…
4 in 5 brand decision makers say they are likely to invest in women’s sport sponsorship in the next three yearsDomestic club teams, women’s football and female athletes seen as the…