• Female athletes are positive role models.

    WSFF reported that 43% of teenage girls do not think they have enough role models.

Women’s Sport Trust raises the visibility and increases the impact of women’s sport through role models, media coverage and funding. 

We are a grass-roots movement of ordinary people and progressive organisations supporting women in sport. We want a world where strong, diverse female role models are highly visible rather than hard to find. Sport is one of the most important public arenas we have – which means that sport has the potential to shift how women are seen and how they see themselves.  The Women’s Sport Trust is designed to make the most of sport’s ability to generate positive social change for women.

What do we do?

We identify and promote a diverse range of role models. These role models demonstrate strong and varied examples of what women are capable of in sport, in the workplace and beyond. We provide support and a range of platforms for these role models to exercise influence as widely and effectively as possible.

We increase the percentage and quality of women’s sport coverage across platforms. We forge strong media partnerships, so that leading journalists and broadcasters actively engage with progressing women’s sport. We also work with athletes and the media to develop and place strong stories, as well as commenting on live issues relating to gender and sport.

We find ways to shift the funding landscape for women’s sport. We highlight inequalities in sports sponsorship and act as a catalyst for changing funding and sponsorship decisions. We also provide grants and awards to people who have a positive effect on women’s sport.

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