Built by Athletes: Investing Intentionally in the Player-Fan Connection
At the final day of the Women’s Super League (WSL) season on Saturday, I spoke on a panel at Chelsea where we touched on just how important players are, not only…
Translating bold forecasts into sustainable returns – without losing sight of what makes women’s sport valuable
Women’s sport is no longer just a values-driven play – it’s delivering real business returns. In fact, 86% of sponsors we spoke to reported that their investments in women’s sport met…