WST in the media

The powerful impact of women’s sport

The Voice, 6 April 2017
Awards like these are important in showcasing positive role models in sport and business. They shine a light on phenomenally talented athletes and people working in sport to create change and redress inequalities; thus helping to increase the number and quality of stories in the media, showcasing strong female role models. Read more here.

Vote now!

London Live, 18 April 2017
Michelle Moore on London Live. Talking to Alex Beard about the #BeAGameChanger vote.

6 of the best campaigns empowering women on International Women’s Day

Marketing Week, 8 March 2017
Marketing Week round-up all the brand activity around International Women’s Day that looks to inspire, celebrate or support women and girls, featuring our partnership with Getty Images. Read here.

Exhibition Celebrating the Unsung Heroes of LGBT+ History

Pinsent Masons, 19 February 2017
WST co-founders chosen to be part of an exhibition celebrating the unsung heroes of LGBT History for their work in women’s sport. Read more about the exhibition here. See a pdf of the exhibition here.

How we depict women is set to change

Campaign, 8 March 2017
Getty Images’ Rebecca Swift is optimistic about how women will continue to be depicted in imagery. Read more here.

Girl Power – has it come of age?

Sports Insight magazine, 16 Feb 2017
Mel Berry looks at the profile of women in sport and how their imagery is being used in the industry.
Read the article here.

sportswomen2Homophobia in Sport

Sky Sports, 22 November 2016
WST Trustee and ex-England Rugby Captain Sue Day talks about homophobia and sexism in women’s sport. Watch a clip here.

Getty Images Announce First Female Sports Photographer Internship

Photography Blog, 2 February 2017
The internship, which is offered in partnership with Women’s Sport Trust, Cerno Capital and Canon, will be a paid position in Getty Images’ London office and will run for one year from July 2017.

in-styleSport Appeal Not Sex Appeal: The Getty Images Redefining Female Athletes

In Style Magazine, 25 Ocotber 2016
Read more here.

outsideThe Blatant Sexism of Fitness Stock Art, in 13 Photos

Outside Magazine, 21 Ocotber 2016
Read more here.                                  


newsweekSport Appeal Not Sex Appeal: Getty’s Guidelines For Visibility of Female Athletes

Newsweek, 7 Ocotber 2016
Almost all females aged between 11 and 21 agree that women are judged more on appearance than ability. Read more here.

the-pool-logoGetty Images’ new guidelines are increasing the visibility of women in sport

The Pool, 7 Ocotber 2016
Getty Images have teamed up with Women’s Sport Trust to tackle the sexist ways sporting women are portrayed in the media. Read more here.                                  

#CallTheShots trending on Twitter

At an event hosted by the BBC as part of Women’s Sport Week in October 2016. Our #hashtag for the evening #CallTheShots trended at number 2 in the UK.

Sponsor women’s sport, or regret it: Firms will be ‘kicking themselves’ for not taking up the opportunity

mailonlineThis is Money via The Mail on Sunday, 15 May 2016
The Women’s Sport Trust, the charity behind the second #BeAGameChanger Awards held last week, has said investing in women’s sport is an opportunity that firms will be ‘thisismoneykicking themselves’ for not taking up in five or ten years’ time. Read more here / and here.


Digital gains

Sport Magazine, 17 May 2016
At last week’s Women’s Sport Trust #BeAGameChanger awards, Sport spoke to Microsoft’s Director of Sports Business Development, Stewart Mison about how digital is changing the face of sport. Read more here.

Congratulations to one of our own this week

Sport Magazine, 20 May 2016
Editor’s congratualtions to #BeAGameChanger Journalist of the Year Award winner, Sarah Shepard.

Andy Murray handed Women’s Sport Trust’s prestigious Sporting Role Model award

mirrorThe Mirror, 14 May 2016
Andy Murray has taken time out from the Italian Open to receive a prestigious sports award. “I’ve been called a feminist. If being a feminist is making sure that a woman is treated like a man, then I’m OK with that.” Read more here. 

bbc sportGrassroots key to finding successor – Clare Connor

BBC Sport, 12 May 2016
Speaking at the Women’s Sport Trust Awards, Connor told BBC Sport: “It’s no good just having an elite game. Read more here. 

Facebook livebbc sport

BBC Sport streaming live on Facebook

BBC Sport, 12 May 2016
We’re live at the Women Sport Trust #BeAGamechanger Awards with Gail Emms – over 31,000 views. Watch here. (note – sound kicks in after 90 secs)


sunday mirrorKelly eyes 25th gong

The Sunday Mirror, 8th May 2016
Speaking ahead of the #BeAGameChanger Awards, WST Patron Kelly Smith discusses upcoming FA Cup final.
Kelly SMith 8.5.16


#BeAGameChanger is the number 1 (non-promoted) trending hashtag on twitter & trends for over 6 hours

12 May 2016

tweet no 1 

london liveLondon Live TV and The Voice Newspaper

20 April 2016
WST spokesperson Michelle Moore talks women’s sport and role models  in The Voice Newspaper and on London Live News.

Top 50 employers for women

The Times, 21 April 2016
“It takes courage for individuals, sports editors and organisations to do things differently and take risks…”says former England rugby captain and WST Trustee Sue Day.

#BeAGameChanger trending on Social Media

Twitter, 16 March 2016
The announcement of the shortlists for the Women’s Sport Trust’s #BeAGameChanger Awards 2016 trended on Twitter in the UK for over 4 hours and reached over 5 million accounts.

Twitter trending 16.3.16 BAGC reach 21.3.16

the independentNew UK sports strategy aims to attract physically inactive people to support roles

The Independent, 8 November 2015
Women’s Sport Trust wants to raise media coverage and encourage global brands to back women’s sport. Underlining the importance of role models and the media in shaping aspiration, he said: “If we can’t read or watch the success of our female athletes how can we expect to create a better landscape for diversity in sport?” Read more here.

glamour mag

8 Amazing moments in Sport

Glamour Magazine, November 2015
No.2 Clare Balding’s speech at the Women’s Sport Trust #BeAGameChanger event: “When they look back at women’s sport, this will be the year it change…”

Drum_UK-Event-Awards_winner#BeAGameChanger Awards 2015 receives industry-wide recognition.

The UK Event Awards rewards the very best events, organisers and industry suppliers in the country.

Winner – Scheme of the Year
Commendation – Charity Event of the Year

UK Event Awards, 2 December 2015. 

Health_and_Fitness_logoHow women’s sport got cool

Health & Fitness Magazine, October 2015
Olympian, journalist and Women’s Sport Trust trustee Janette Kwakye speaks to Health & Fitness magazine about how women’s sport in the UK is changing. Read the article here.

the independentWomen’s sport proves the best buy for business

The Independent, 14 June 2015
Men’s sport does not offer the same value for money to potential sponsors.
“Jamie Brookes, trustee of the Women’s Sport Trust, says women’s sport is significantly cheaper to access than men’s by “a factor of about 30”. Yet, he says, as far as value goes, “you are getting the same strength of characters, calibre, work ethic and connection to the community”. And those are all aspects of the sector that are of huge value to businesses.” Read the full article here.

Women’s Sport Week: Elite sportswomen suffer sexism

Screenshot 2015-06-05 08.30.12BBC Sport, 4 June 2015
More than 40% of elite sportswomen in Great Britain have experienced sexism but only 7% have reported it, according to a survey conducted by BBC Sport. Women’s Sport Trust Trustee, Jamie Brookes, and others share some thoughts. Read/listen here.

Teenage weightlifter on a mission of Mercy

the voiceThe Voice,  2 June 2015
MERCY BROWN is set to represent Great Britain at the International Weightlifting Federation (IWF) Junior World Championships that begin in Wroclaw this month. Last month Brown took a break from her studies at the University of Loughborough to join an intergenerational panel at the Women’s Sport Trust’s #BeAGameChanger Awards where she spoke alongside Olympic gold medallists Lizzy Yarnold and Nicole Cooke, as well as former England cricket captain Baroness Rachel Heyhoe-Flint. Read more here.

Women’s Sport Week: Nicola Adams urges more female role models

BBC SportBBC Sport, 2 June 2015
At London 2012, Nicola Adams became the first female to win an Olympic boxing gold medal. As part of Women’s Sport Week , Adams – recently awarded Role Model of the Year by the Women’s Sport Trust – talks about the impact successful sportswomen can have on the lives of others and explains why it’s important for women to be inspired by other women. Read more here.

VIDEO: London 2012 Olympian Looking For More Glory

nicola adamsThe Voice, 19 May 2015
History making boxer on her future ambitions. Watch the video here.

Ladies’ Night Proves To Be A Game Changer

the voiceThe Voice, 16 May 2015
Women’s sport comes under a positive microscope

#BeAGameChanger 2015 trends at Number One on Twitter

Twitter#BeAGameChanger Awards trended on twitter at Number one, and was viewed almost 6 million times.

Maggie Alphonsi and Catherine Spencer hail centurion Rochelle Clark

sky sports2Sky Sports, 15 May 2015
Alphonsi and Spencer were speaking at the 2015 Women’s Sport Trust #BeAGameChanger awards in central London on Thursday night. They were part of a star-studded guest list including Olympic skeleton champion Lizzy Yarnold, former England cricketer Rachel Heyhoe-Flint and current Test and One Day captain Charlotte Edwards. Read more here.

This Girl Can: Sport award for women who ‘sweat and jiggle’

telegraphTelegraph, 15 May 2015
Sport England’s ‘This Girl Can’ campaign has won a Women’s Sport Trust award for its depiction of ‘real women’, as boxer Nicola Adams bags the best ‘Sporting Role Model’ gong. Read more here. 

“Let’s make women’s sport unstoppable”

the poolThe Pool, 15 May 2015
Britain’s female sporting elite attended the inaugural Women’s Sports Trust Be A Game Changer Awards last night. Is women’s sport finally getting its turn in the sun?

Stop pretending you don’t care about women’s sport. Enough is enough

telegraphTelegraph, 14 May 2015
Women’s sport is stuck in a horribly vicious circle – the media don’t showcase it, so companies don’t sponsor it and would-be fans never see it. Something’s got to give, writes Emma Barnett. Read more here. 

What a summer it’s been!

May – August 2014
Since our #BeAGameChanger event in May we’ve had lots of great media coverage for the work of the Women’s Sport Trust. Download a pdf of some of the best bits here.

Games success can boost women’s sport

England hockey captain Kate Richardson-Walsh reflects on Commonwealth Games and looks to the future of women’s sport in the UK. Read the her column here.

BT Sport and the Women’s Sport Trust announce new partnership.

BT Sport is building on its investment in women’s sport by becoming a media partner of leading charity, the Women’s Sport Trust. Read the article here.

Women coaches are no soft touch – and I should know

the timesThe Times, 23 June 2014
Matthew Syed talks to Jo Bostock about the reaction to Amélie Mauresmo’s appointment as Andy Murray’s coach. Read the article here. 

Women coaches left in cold at top level

the timesThe Times, 13 June 2014
Judy Murray evoked a rather striking metaphor when she gave a rousing speech in London last month at the Women’s Sport Trust event, writes Matthew Syed. Read the article here. 

‘Make a little trouble’: Balding dishes out advice to female athletes

first newsFirst News, 7 June 2014
Hundreds of people from the media, sport and business were brought together to raise the profile of women’s sport last week.

Be A Game Changer

waitroseWaitrose Weekend Magazine, 5 June 2014
Clare Balding writes about the #BeAGameChanger event and the importance of sponsorship involvement in women’s sport.

It’s time to get women in sport noticed.

Good HousekeepingGood Housekeeping Magazine, 3 June 2014
Alice Arnold writes of the recent Women’s Sport Trust #BeAGameChanger event featuring England Captains from football, rugby, cricket and netball.   Read the article here.

 Women’s Sport Trust bringing a wind of change

btsportBT Sport, 30 May 2014
Where women were once opening the curtains, they are now opening the bowling and thanks to the Women’s Sport Trust, more change is on the way, reports Sue Mott. Read the article here.

Women’s Sport Trust makes an impact

skysportsnewsSky Sports News, 29 May 2014
Katy McLean, Steph Houghton, Charlotte Edwards, Pamela Cookey and Judy Murray talk about the impact the Women’s Sport Trust is having on women’s sport. Click here to watch the video.

‘Perception of women’s sport is changing’ – Q&A with Charlotte Edwards, Katy McLean and Pamela Cookey

standardEvening Standard, 23 May 2014
On Wednesday in London #BeAGameChanger kicks off to promote women’s sport. We spoke to England cricket captain Charlotte Edwards, rugby skipper Katy McLean and Pamela Cookey, who leads England’s netballers, about the changes they have seen. Read the article here.

Role Models : Realising the Potential

myfamilycareMy Family Care, 11 February 2014
True role models are people just like us, believes WST Co-founder Tammy Parlour. She says we need to see people like ourselves achieving to realise that we can do it too
Read the blog here. 

Women’s Sport Trust: creating a movement for change

guardianGuardian, 9 January 2014
A new grant-giving body run entirely by volunteers aims to encourage participation in women’s sport, from the grass roots to elite level. Read the article here.

Report on the Open 2013 Muirfield men-only debate

BBC News, July 2013
WST Co-founder, Jo Bostock,  interviewed on whether it matters that a club which excludes women is hosting golf’s most prestigious tournament.

Keeping the momentum going: What is the Women’s Sports Trust?

metro2 July 2013
A short introduction to the Women’s Sport Trust. Read the article here.

 Anna Watkins: When I started rowing, I was down to my last pennies

metroMetro, 2 July 2013
Read the article here.

Women’s Sport Trust name their hero’s

metroMetro News, 2 July 2013
The Women’s Sport Trust has plenty of athlete supporters who wouldn’t be where they are today without some powerful role models. Here, a selection name their greatest inspirations. Read the article here.

Olympic gold medallist Anna Watkins: ‘My female insecurities cost me gold in Beijing’

telegraphThe Telegraph, 23 July 2013
Olympic gold medallist and mum-to-be Anna Watkins tells Kathryn Dobinson how the new Women’s Sport Trust can boost participation in women’s sport. Read the article here.