We work with elite athletes and leaders across sport, media & business who continually challenge our thinking and raise the profile of the Women’s Sport Trust. We talk to the people and organisations who have the power to reshape the sporting landscape.
We are influencers who stimulate real change for women’s sport. Everyone who works with us is passionate about women’s sport and keen to support Women’s Sport Trust in realising its full impact as an entrepreneurial, collaborative, and action-focused charity.
Women’s Sport Trust was founded in 2012 and is run by an operational board of trustees comprised largely of committed volunteers. Click on the individual tabs below to read more about our people.
Board of Trustees
Tammy Parlour, Co-founder / Joint CEO
Jo Bostock, Co-founder / Joint CEO
Liz Grant OBE
Suzanne King, Treasurer
Ros Kirkland, Director of Operations
Claire Bennett, Board Observer
Alexis Bull, Accounts department
Anna Kessel MBE, Blue Plaque Rebellion
Michelle Moore, D&I Advisor
Sue Mott, Editor of Mixed Zone
Danielle Sellwood, Visual Director
Co-founder / Joint CEO
Tammy Parlour is a Master in the Korean martial art of Hapkido, having practiced for over 35 years. She set up her own Hapkido and meditation school in the early 90’s and coaches most evenings. Tammy holds an MSc in Strength & Conditioning, and post-graduate study into Applied Sport Psychology. In her spare time she interviews leaders in sport for her podcast and competes in Powerlifting as a masters athlete. @Tammy_Parlour.
Co-founder / Joint CEO
Jo Bostock founded Pause Consultancy, a leadership development business that advises global businesses, leading media organisations and influential third sector clients on inclusive leadership. She believes that it’s vital for senior leaders and top team teams to understand the values that drive them and what it means in practice to be authentic. Through coaching, workshops and conferences, Jo is keen to stimulate critical reflection and debate about how people can exercise influence about the things that matter to them. Jo specialises in gender progression in the workplace and has written a book for Cambridge University about the different ways in which women see themselves as successful. @jobostock
Sue Anstiss is the founder and Managing Director of Promote PR, an award winning public relations agency which has specialised in the field of sport and active leisure for over 20 years, and represents a range of clients including national governing bodies of sport, leisure operators, sports events, charities and suppliers to the sector. Sue is also a non-executive Board Director at UKactive and Chair of Get Berkshire Active. A former volleyball player turned netballer, Sue took up triathlon in 2012 and now represents Great Britain as an Age Group Triathlete ‘enjoying’ the enormous challenge of fitting training in around work and family life.
Former journalist Kate Dale is Strategic Lead, Campaigns at Sport England. Kate is responsible for delivering This Girl Can, Sport England’s multi-award-winning campaign, which is changing the way millions of people think about exercise and physical activity, and has seen 2.8 million more women get active as a result.
Prior to this, Kate spent 10 years as a trade magazine editor before becoming a brand and content specialist for major online banking institutions including Barclays. When time permits, she like to takes part in triathlon, learn to dance and perform with immersive theatre groups such as You Me Bum Bum Train.
Sue Day is a former England and Wasps rugby player. She represented England from 1997 to 2009 and captained both the 15s and the 7s sides. Sue worked part-time for KPMG throughout her England career and is now a (full-time) Partner and Head of People in KPMG’s Deal Advisory business. She is also President and avid fan of Wasps FC, the amateur arm of Wasps Rugby Club as well as being an occasional and enthusiastic commentator on women’s rugby.
Donna Fraser is a former sprinter, who competed at four consecutive Olympic Games for Great Britain – she currently works for UK Athletics as their Equality, Diversity & Engagement Lead.
Prior to this she held the position of president of the South of England Athletics Association, and from 2013-2015 she was Chair of the Black, Asian and Minority Ethnic Network at EDF Energy. In December of 2015 Fraser became Vice President of the UK Athletics Members Council.
Donna is a former top athlete and sprinter and four times Olympian. She battled her way through breast cancer to achieve a qualifying time to compete for trials at the 2012 Games.
She has made television and media appearances and participates in motivational speaking engagements for corporates, universities and schools across the UK. She is a Corporate Health and Well Being Expert and is a Breast Cancer Ambassador, a Trustee for Sussex Cricket Foundation and the London Marathon Charitable Trust and is an Olympians’ Committee Member.
“I am delighted to come on board with WST an organisation which is going from strength to strength. After being involved in the Be A Game Changer Awards, I was buzzing from that experience, so I am really looking forward to adding value and being part of a great team.”
Liz Grant OBE
Liz Grant is a Business Development consultant who focuses on Diversity & Inclusion in the workplace. Liz believes that Inclusion is a business enabler and that smart businesses see it as a lever for growth by driving improved employee engagement, enabling creative problem solving and building more effective client relationships.
Amanda has over twenty years experience in the sports industry, having started her professional career in the education sector. She is passionate about sport and committed to protecting the value sport brings to people and wider society. Having held Board and Director roles, Amanda has influenced and made an impact across the sporting landscape. Her specialism in sport is people development, culture and behaviour change.
Amanda is respected for her authentic leadership, vision and commitment to build better systems – systems that empower and impact on the many rather than the few. In her current field of sports integrity, she has strategically led many UK and world firsts, impacting on over 500’000 sports people.
As an experienced educator, she believes education can help transform sport. Amanda is a credible learning architect and facilitator, using her expertise to raise standards globally. Internationally, Amanda represents the UK at the Council of Europe Expert Group for Education, and is regularly approached to advise continental and world agencies.
All her endeavours to date have been for the benefit of athletes. She credits them as the most important stakeholders in sport.
Chris boasts over 15 years of experience in sports digital, broadcasting and corporate communications having worked for the Premier League, the International Cricket Council (ICC), BBC Sport and Nielsen Sports.
Chris began his career at the Premier League as Public Policy and Communications Executive between 2002-6. He then worked for the ICC in Dubai as Corporate Communications Manager and Digital Content and Rights Manager between 2006-13, launching the ICC onto a range of social media channels for the first time.
He joined BBC Sport in May 2013 as the organisation’s first ever dedicated Social Media Editor, before becoming Digital Development Editor for BBC Sport in January 2015, leading on the editorial development of BBC Sport’s award-winning interactive services and social media strategy for major events including the Rio Olympics.
Chris then became Head of Digital for Europe for Nielsen Sports in November 2016, where he currently remains in employed, working with a range of leading rights holders and brands to support on their digital strategy, including the valuation of their digital assets.
Michael Inpong is a Fellow of the Marketing Society. He started his career at Procter & Gamble where he worked on their successful range of hair care. After more than seven years Michael moved to Nestle in 2007, before joining Müller in early 2012 where he has been a key driving force behind the innovation and revitalisation of the Müller brand as their Chief Marketing Officer.
“Society needs role models. Women’s sport is an outstanding and unique source of role models. So Society needs a strong, visible Women’s sport. This is the key driver of my involvement with the Women’s Sport Trust: to help raise the visibility and increase the impact of Women’s sport.”
Trustee / Board Treasurer
Suzanne qualified as a chartered accountant with KPMG and has over 25 years experience in finance and commercial roles in a public company environment, which gives her a good understanding of the financial reporting, controls and governance requirements of an organisation such as WST.
Suzanne’s background is within the events and exhibitions industry where she has many years experience of working with the Board, the CEO and the management team to develop a strategy and implement a business plan.
Suzanne has always had a keen interest in sport and was a volunteer performer in the Opening and Closing Ceremonies of the London 2012 Olympic Games.
Trustee / Director of Operations
Ros Kirkland has over 18 years of humanitarian experience working predominantly with the Red Cross in overseas, headquarter and consultancy roles. She specialised in natural disaster and conflict response and has worked in North Korea, China and Mongolia and has regularly visited countries in East and Central Africa and South East Asia. She has extensive experience of strategic planning, programme management, grant management, report writing and monitoring and evaluation. She has recently completed a Masters in research skills and International Development. She also trained as a journalist and is a keen photographer. At school, she competed in the annual Independent Schools’ National Athletics Championships three years running. She is a keen walker and enjoys running and tennis.
Suzy Levy is the Managing Director of The Red Plate, an organisation focused on helping clients achieve bold people aspirations. Suzy is hugely passionate about the difference individuals bring to the world and in creating an inclusive work environment where people, culture and innovation thrive. Outside of work, Suzy is an avid athlete, mother and wife, and has benefited from both individual and team sport throughout her life.
Laura Weston is the Managing Director of iris Culture, a leading sport and entertainment agency. Twice nominated for the prestigious BT Sports Industry ‘Agency of the Year’ Award, iris Culture is known for its creative and innovative work for global brands such as adidas, Samsung and Speedo.
Laura worked with The FA for three years launching The FA WSL and supporting the England women’s football team and recently advised her Sydney office on the amplification of Samsung’s sponsorship of Australian netball. Her goal is to help brands understand both the creative and commercial opportunity working with women’s sport can bring.
As a former county netballer and athlete Laura has seen the benefit that sport has had on both her life and career, so is keen to inspire other women and girls.
Denise is a freelance events and fundraising consultant with over 18 years’ experience of event management and fundraising. She works with key sponsors, major donors and corporates on high profile fundraising gala events, sporting challenges and partnerships. Denise is recognised as a key innovator, skilled in developing new and pioneering fundraising products, including the award winning ‘Vertical Rush’ tower running challenge. In her spare time Denise is a triathlete, and in particular a keen cyclist, who enjoys the challenge of distance and adventure cycling. She is an active member of an all female cycling club, where she works hard to inspire women to get involved in the sport.
“I have personally seen the benefits that sport can bring to everyday areas of life, including increased confidence, and better physical and mental health and wellbeing. I am passionate about introducing more women to sport in general, and cycling in particular, and seeing the positive changes that sport can bring. I share the Women’s Sport Trust’s aspiration to raise the profile and visibility of women’s sport, and am delighted to be working with them.”
Claire was a member of the Great Britain women’s foil fencing team and part of the World Class Performance Programme. She has represented Great Britain in European and World Championships since the age of 14. As captain of England Claire won individual Bronze and Team Gold at the 2010 Commonwealth Fencing Games. Whilst studying for her modern languages degree at Durham University she was British Universities Champion. In 2012 Claire won the Girls Day Trust School Trust Alumna of the Year award in recognition of her achievements as an athlete.
Claire is now the Senior Athlete Manager at the Dame Kelly Holmes Trust and supports their team of elite athletes in their lives beyond sport. Claire has been an Athlete Supporter of the Women’s Sport Trust since the start and is involved with several organisations directed at women. She is dedicated to progressing women in sport and inspiring women to achieve their potential.
In her spare time she has written for the London Evening Standard as a columnist and for the Daily Telegraph in their Olympics section. Claire also commentates for Eurosport as their fencing expert.
Alexis is a certified chartered accountant (FCCA) whom managed the finance team in a “not for profit” organisation within the finance sector for several years, working closely alongside the FD to produce Management Accounts. Following the birth of her first daughter Alexis started her own business providing accountancy services to a variety of community interest companies and small businesses, from doing bookkeeping to producing reports and financial modelling in order to assist them in making informed, strategic business decisions.
“As a mother of 2 very active girls, I can see the enormous importance of Women’s Sport Trust and the work they do for women of all ages, and I take real pride in being able to support them in my own small way to achieve their brilliant objectives.”
Anna Kessel MBE
Blue Plaque Rebellion – Campaign Partner
Sports journalist, campaigner and author, Anna stumbled across the woeful stats on the lack of statues and blue plaques for sportswomen while researching for her book, Eat Sweat Play: How Sport Can Change Our Lives – a passionate polemic aimed at bringing women and sport into the mainstream. Stunned by the invisibility of these incredible sportswomen’s stories, Anna called Jo and Tammy – co-founders of the Women’s Sport Trust – and set about plotting how to bring about change through the Blue Plaque Rebellion.
A Guardian and Observer journalist since 2004, Anna has covered three Olympic Games, several World Cups, Euros and World Championships, and interviewed some of the biggest stars in global sport. Anna is also an experienced ghostwriter, working with a number of high profile sports stars, including an award winning football column. Co-founder and chair of Women in Football (WiF), an organization lobbying against sexism in the game and championing female role models, The Independent described her as a fearless adversary of sexism in their list of the 50 Most Influential Women in Sport. Anna regularly contributes to TV and radio. In 2016 Anna was awarded an MBE for services to journalism and women in sport. She is mother to two daughters.
Board Advisor – Diversity & Inclusion
Michelle Moore is a former athlete and now a Development Consultant specialising in sport, diversity and education. She works with national governing bodies of sport, corporate and equality organisations to bring about social change. Michelle has held a range of posts with academic, vocational and community development responsibilities, has worked in a premiership football club, in primary and secondary education and has years of experience as a senior education advisor in local government.Michelle is currently a trustee for the Runnymede Trust (the UK’s leading Race Equality Think-tank). She also holds a number of executive positions including those at the Black Cultural Archives and the Connie Henry Track Academy. Her consultancy company, Moore Development provides a number of services including event management, executive coaching, mentoring, inspirational speaking and specialist consultancy. Michelle’s first sport was athletics and she is now a regular netball player.
The Mixed Zone – Editor
Sue Mott is an award winning sport journalist who has worked on radio, TV and the written press. She started as a trainee journalist at the Hull Daily Mail in 1979 and her career has spanned almost 40 years.
Sue has worked tirelessly, consistently and often in the face of disinterest or even outright opposition to promote media coverage of women’s sport. Her writing is sharp, beautifully put together and often very, very funny – and it’s always underpinned by a deep knowledge and love of sport.
Sue is editor of Women’s Sport Trust’s online sport magazine – The Mixed Zone.
Director of Visual Campaigns
Danielle Sellwood has over 20 years experience in the sports industry, originally working as a designer for major brands including Puma and Marks and Spencer before moving into sports trend forecasting at WGSN. Danielle then went on to co-found Sportsister.com, a trail-blazing sports website for women and currently runs the visual campaign of the Women’s Sport Trust.
Danielle is a former TeamGB canoeist and now enjoys cycling, running, triathlon, surfing and a weekly game of badminton.