We work with elite athletes and leaders across sport, media & business who continually challenge our thinking and raise the profile of the Women’s Sport Trust. We talk to the people and organisations who have the power to reshape the sporting landscape.
We are influencers who stimulate real change for women’s sport. Everyone who works with us is passionate about women’s sport and keen to support Women’s Sport Trust in realising its full impact as an entrepreneurial, collaborative, and action-focused charity.
Women’s Sport Trust was founded by Tammy Parlour MBE and Jo Bostock MBE in 2012 and is run by an operational board of trustees comprised largely of committed volunteers. Click on the individual tabs below to read more about our people.
Board of Trustees
Tammy Parlour MBE, Co-founder / CEO
Ben Smith, Treasurer
Laura Weston, PR & Communications Lead
Claire Bennett, Director of Programmes
Sue Anstiss MBE
Alexis Bull, Accounts department
Michelle Moore, D&I Advisor
Danielle Sellwood, Director of Visual Campaigns
Tammy Parlour MBE
Co-founder / CEO
Tammy Parlour MBE co-founded Women’s Sport Trust in 2012 and leads the organisation as CEO. She was awarded an MBE in the New Year 2019 Honours List for services to gender equality in sport.
Tammy is a Master in the Korean martial art of Hapkido, having practiced for over 35 years. She set up her own Hapkido and meditation school in the early 90’s and coaches most evenings. Tammy holds an MSc in Strength & Conditioning, and post-graduate study into Applied Sport Psychology. In her spare time she interviews leaders in sport for her podcast and competes in Powerlifting as a masters athlete. @Tammy_Parlour.
Jo Bostock MBE
Co-founder / Joint CEO
Jo Bostock MBE co-founded Women’s Sport Trust in 2012 and was awarded an MBE in 2019 for services to gender equality in sport. Jo left the board in September 2020, but still remains a keen supporter of WST’s work.
She runs Pause Consultancy, a leadership development business that advises global businesses, leading media organisations and influential third sector clients on inclusive leadership. She believes that it’s vital for senior leaders and top team teams to understand the values that drive them and what it means in practice to be authentic. Through coaching, workshops and conferences, Jo is keen to stimulate critical reflection and debate about how people can exercise influence about the things that matter to them. Jo specialises in gender progression in the workplace and has written a book for Cambridge University about the different ways in which women see themselves as successful. @jobostock
Zarah Al-Kudcy has experience in communications, marketing and commercial partnerships within the sports industry; working for Rugby World Cup 2015 and Women’s Cricket World Cup 2017 Organising Committees as well as Athletics Australia, Sky Sports and Fast Track. In her current role as Head of Commercial Partnership Development at Formula 1, she is using her previous experience to deliver stronger and more relevant partnership opportunities for brands.
Zarah was named in the Class of 2018 for Leaders U40 for her work on the Women’s Cricket World Cup and was also the first ever female keynote speaker for Sport Accord in the same year.
Sue Anstiss MBE
Sue Anstiss MBE joined Women’s Sport Trust in 2013. She is the founder and CEO of Promote PR, one of the UK’s leading sports PR agencies, which represents a range of clients including national governing bodies of sport, sports brands, leisure operators, events and charities. Sue is also Chair of Get Berkshire Active and in 2018 was awarded an MBE for services to grassroots and women’s sport. A former netballer turned volleyball player, Sue represented Great Britain as an Age Group Triathlete and is now a huge fan of year-round open water swimming.
Claire was a member of the Great Britain women’s foil fencing team and part of the World Class Performance Programme. She has represented Great Britain in European and World Championships since the age of 14. As captain of England Claire won individual Bronze and Team Gold at the 2010 Commonwealth Fencing Games. Whilst studying for her modern languages degree at Durham University she was British Universities Champion. In 2012 Claire won the Girls Day Trust School Trust Alumna of the Year award in recognition of her achievements as an athlete.
Claire is now the Senior Athlete Manager at the Dame Kelly Holmes Trust and supports their team of elite athletes in their lives beyond sport. Claire has been an Athlete Supporter of the Women’s Sport Trust since the start and is involved with several organisations directed at women. She is dedicated to progressing women in sport and inspiring women to achieve their potential.
In her spare time she has written for the London Evening Standard as a columnist and for the Daily Telegraph in their Olympics section. Claire also commentates for Eurosport as their fencing expert.
Sue Day joined Women’s Sport Trust in 2013. She is a former England and Wasps rugby player and represented England from 1997 to 2009, captaining both the 15s and the 7s sides. In 2013, Sue was appointed Club president of Wasps FC and became the first female President at the Club in its 146-year history. Throughout her England career she worked part-time for KPMG and then later became a (full-time) Partner and Head of People in KPMG’s Deal Advisory business.
Sue has provided extraordinary commitment to rugby & women’s sport over a sustained period. She is an expert in her field having served multiple facets of the sport from elite athlete representing her country to coach, commentator and now works as Chief Financial Officer (CFO) of England Rugby.
Chris has almost 20 years of experience in the sports industry working for the Premier League, International Cricket Council, BBC Sport and Nielsen Sports, before launching his own digital sports business in 2018 – C J Hurst Consultancy – which provides strategic advice to companies across the sports industry.
As BBC Sport’s first dedicated social media editor, he developed and delivered a strategy focused on growing BBC’s social media reach and engaging younger audiences. In his role as Digital Development Editor for BBC Sport’s award-winning interactive services, Chris oversaw the editorial development plans for the Rio Olympics that was used by 102 million unique browsers across the globe. Chris also sits on the board of the Rugby Football League.
Michael Inpong is a Fellow of the Marketing Society. He started his career at Procter & Gamble where he worked on their successful range of hair care. After more than seven years Michael moved to Nestle in 2007, before joining Müller in early 2012 where he has been a key driving force behind the innovation and revitalisation of the Müller brand as their Chief Marketing Officer.
“Society needs role models. Women’s sport is an outstanding and unique source of role models. So Society needs a strong, visible Women’s sport. This is the key driver of my involvement with the Women’s Sport Trust: to help raise the visibility and increase the impact of Women’s sport.”
Suzy Levy is the Managing Director of The Red Plate, an organisation focused on helping clients achieve bold people aspirations. Suzy is hugely passionate about the difference individuals bring to the world and in creating an inclusive work environment where people, culture and innovation thrive. Outside of work, Suzy is an avid athlete, mother and wife, and has benefited from both individual and team sport throughout her life.
Trustee / Board Treasurer
Award-winning business leader working at the cross-section of technology, sport and entertainment. Ben began his career in the film business (Cold Mountain, 28 Days Later, Hannibal, Entrapment) and then moved into digital media (BBC, The Times) – with a passion for powerful storytelling the common thread which runs throughout. In 2015, He co-founded the award-winning immersive tech company, Laduma and, in his role as CEO, led a fantastic team of industry pioneers and rising stars as they raised angel investment and worked with clients such as Microsoft, Samsung, the NFL, NBA, Universal, Marriott and Unilever. In 2019, he was offered the opportunity to become president of the group which Laduma belongs to and now oversees eight businesses on four continents. He’s a well travelled keynote speaker having been invited to speak at the likes of WebSummit, World Travel Market, ITB, Digital Hollywood, ProMax, Leaders and Soccerex among others.
Laura Weston is the Managing Director of iris Culture, a leading sport and entertainment agency. Twice nominated for the prestigious BT Sports Industry ‘Agency of the Year’ Award, iris Culture is known for its creative and innovative work for global brands such as adidas, Samsung and Speedo.
Laura worked with The FA for three years launching The FA WSL and supporting the England women’s football team and recently advised her Sydney office on the amplification of Samsung’s sponsorship of Australian netball. Her goal is to help brands understand both the creative and commercial opportunity working with women’s sport can bring.
As a former county netballer and athlete Laura has seen the benefit that sport has had on both her life and career, so is keen to inspire other women and girls.
Alexis is a certified chartered accountant (FCCA) whom managed the finance team in a “not for profit” organisation within the finance sector for several years, working closely alongside the FD to produce Management Accounts. Following the birth of her first daughter Alexis started her own business providing accountancy services to a variety of community interest companies and small businesses, from doing bookkeeping to producing reports and financial modelling in order to assist them in making informed, strategic business decisions.
“As a mother of 2 very active girls, I can see the enormous importance of Women’s Sport Trust and the work they do for women of all ages, and I take real pride in being able to support them in my own small way to achieve their brilliant objectives.”
Board Advisor – Diversity & Inclusion
Michelle Moore is a former athlete and now a Development Consultant specialising in sport, diversity and education. She works with national governing bodies of sport, corporate and equality organisations to bring about social change. Michelle has held a range of posts with academic, vocational and community development responsibilities, has worked in a premiership football club, in primary and secondary education and has years of experience as a senior education advisor in local government.Michelle is currently a trustee for the Runnymede Trust (the UK’s leading Race Equality Think-tank). She also holds a number of executive positions including those at the Black Cultural Archives and the Connie Henry Track Academy. Her consultancy company, Moore Development provides a number of services including event management, executive coaching, mentoring, inspirational speaking and specialist consultancy. Michelle’s first sport was athletics and she is now a regular netball player.
Director of Visual Campaigns
Danielle Sellwood has over 20 years experience in the sports industry, originally working as a designer for major brands including Puma and Marks and Spencer before moving into sports trend forecasting at WGSN. Danielle then went on to co-found Sportsister.com, a trail-blazing sports website for women and currently runs the visual campaign of the Women’s Sport Trust.
Danielle is a former TeamGB canoeist and now enjoys cycling, running, triathlon, surfing and a weekly game of badminton.