While UK broadcast audiences have declined year-on-year, the latest Women’s Sport Trust (WST) Visibility Report presents a powerful counter-narrative: women’s sport is seeing unprecedented digital growth and global fan engagement. The WST report, featuring broadcast analysis from GSIQ, shows that three-minute UK broadcast reach fell -13% between January and May 2025 (from 22.6m to 19.6m), … Continue reading Digital surges as women’s sport navigates evolving visibility landscape