Amanda was born in Cardiff and after graduating from Loughborough University she taught Physical Education primarily in the Dagenham and Newham areas of London. In 2000 Amanda joined the Women’s Sports Foundation as Senior Manager moving onto to UK Sport in 2003. During this time she co-authored the Equality Standard for Sport and chaired the Sports Councils’ Equality Group. Amanda also led the design of the Women and Leadership Development Programme, which was later replicated across 8 other European countries.
In 2009 Amanda was elected as Chair of European Women and Sport and oversaw the hosting of the European Women and Sport conference in London in September 2011. She has recently been appointed to the Board of Sport Wales and is Vice Chair of the Sport Wales Elite Sport Committee, and a member of the Audit Committee.
Amanda is passionate about sport and represented Great Britain and Wales at rugby in an international career which spanned 10 years, including two Women’s Rugby World Cups. Following retirement Amanda coached the Wales Women’s Squad and then joined the RFU England Elite Rugby Programme, coaching England ‘A’ to victory in the European Championships in 2007. In 2010 she won the Sports Coach UK Coaching Chain Award and has also spent time coaching in rural primary schools in Rwanda. Amanda is a Vice President of Saracens Rugby and a member of the Rugby Football Union Game Development Committee.
Amanda now runs her own company, FairPlay Enterprises Ltd, working with national and international sports bodies in the areas of governance, equality and coaching. She is a Sports Council endorsed Equality Standard Adviser and also works with the International Paralympic Committee, managing its WoMentoring women’s leadership programme.