Everyday we are bombarded with imagery, on billboards, in papers, on our screens, literally everywhere. A photo has an instant impact and can influence how you feel in both negative and positive ways.
Inspiring and powerful imagery can also be a tool for change, which is why Women’s Sport Trust has joined forces with the Sport Is Beautiful project.
Sport is Beautiful celebrates, creates and promotes the very best women’s sports photography and film. Focusing on images that showcase the athletes’ strength, skill, courage and commitment, we present these women as inspiring and powerful role models.
Too often sportswomen are expected to conform to stereotypes of beauty or femininity, as was recently highlighted in the BT Sport Body Image survey which found that;
67% [of the elite female athletes asked] felt the public and media valued the way a sportswoman looks above her achievements in sport
We tackle this issue head-on through various activities that set the standard and raise the bar in how sportswomen are represented visually. We aim to reach as wide and diverse an audience as possible and make superb, inspiring imagery of women’s sport readily available.