BT Sport is building on its investment in women’s sport by becoming a media partner of leading charity, the Women’s Sport Trust. Simon Green, head of BT Sport, said: “We have been committed to delivering high quality coverage of women’s sport since our inception, including the Clare Balding Show, the WTA women’s tennis tour and the FA Women’s Super League. So we are delighted to partner the Women’s Sport Trust – whose goals are very much aligned to our own in the this area.” Read more here.
Matrix Fitness have reinforced its work to bring parity to women’s sport by announcing a partnership with the Women’s Sport Trust charity. Commenting on his organisation’s decision to partner with the Women’s Sport Trust, Jon Johnston, Managing Director of Matrix Fitness, said: “We have long been passionate advocates for changing the landscape in sport in order bring equality for women in terms of media exposure, funding and opportunities to compete. The work of Women’s Sport Trust is very much aligned with our own ambitions and we have been incredibly impressed with the progressive, dynamic attitude of this young charity. We’re very excited about what we might be able to achieve together.” Read more here.