Progress for women’s sport

Anna Edwards, Sky Sports News Producer of ‘Sportswomen’ and WST guest blogger talks ‘progress for women’s sport’. It was great for Sky Sports to be involved in a really successful evening, hosted by the Women’s Sport Trust last week. The #BeAGameChanger Awards were a good opportunity to showcase the great work that is going on to […]

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Inclusion, Diversity and the Power of Sporting Role Models

The London 2012 Olympic and Paralympic Games provided many powerful role models from diverse backgrounds. It was great that athletes like Jessica Ennis-Hill, Mo Farah, Christine Ohuruogu, and Hannah Cockroft were celebrated but the common conclusion that this “proved” Great Britain was at ease with diversity was a fantasy. Despite the positive black, asian, brown, […]

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Heard The One About Women’s Sport?

Look how old they are. The major events and mythologies that fill our modern sports media. There have been 128 Wimbledons since 1877, the first FA Cup was played in 1863 – and the Olympics quaintly describe their “modern” era as beginning in 1896. In reality it all began in 776 BC or thereabouts – […]

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Investing in Women’s Sport Creates Real Return For Shareholders

Women’s Sport Trust #BeAGameChanger Awards Drive Business Focus on Gender in Sport; Launch of Y Sport Announced Business and Sporting luminaries attended the inaugural ‘Be A Game Changer’ Awards this week (sponsored by Microsoft), celebrating the success of female role models in sport and highlighting the continued need for investment. Clare Balding, delivering a keynote speech, […]

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Powerful impact of women’s sport recognised at inaugural #BeAGameChanger Awards

Host of sporting celebrities celebrate the Women’s Sport Trust winners Women’s sport was firmly in the spotlight last night as a high profile audience, including some of the country’s leading athletes, politicians, journalists and corporate leaders, gathered in central London to celebrate the Women’s Sport Trust #BeAGameChanger Awards. Recognising individuals and organisations doing the most […]

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Women’s Sport: Visible, viable, unstoppable

All high-performance organisations pay close attention to their talent, markets, brand, innovation, risk management and reputation. These are business fundamentals, not fringe concerns – and each one is directly affected by gender diversity and inclusion – or the lack of it.  What has this got to do with the funding of women’s sport? Companies that […]

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Women’s Sport Matters for Business

Amanda Fone, MD of f1 recruitment and member of the expert panel for the #BeAGameChanger Awards talks about the relevance of women’s sport to business and the need for greater sponsorship. Women’s Sport Matters for Business By Amanda Fone, founder and managing director, f1 recruitment Ltd If you’re reading this you probably already know that […]

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Finalists Announced for Women’s Sport Trust #BeAGameChanger awards

The Women’s Sport Trust has today announced the finalists for the inaugural #BeAGameChanger awards, with the overall winners to be chosen by the public. Following nominations and shortlisting by an expert panel, the finalists in each category give a superb reflection of the athletes, organisations and individuals making a positive contribution to women’s sport. The […]

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Why would a business bother to sponsor women’s sport?

Microsoft speak out about the value of investing in talent, the links between business and sport and why inclusion matters.  They also describe why they decided to commit to being the headline sponsor of the #BeAGameChanger Awards for three years. Microsoft UK is delighted to support the work of the Women’s Sport Trust and to […]

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Life outside the Swimming Pool

I devoted 10 years of my life to the sport of swimming; competing all over the world at European Championships, World Championships and the Beijing Paralympics. Building towards the ultimate goal – London 2012. So when an untimely illness prevented me from qualifying for the London Paralympic Games, I was prematurely forced into a life […]

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