30 day challenge helping to create a level playing for Women’s Sport

At the Women’s Sport Trust #BeAGameChanger Awards in May 2015, my wife and I publicly made a pledge committing us to a personal challenge that would help promote women’s sport and also raise funds for The Women’s Sport Trust. We’re excited to announce that the challenge has taken shape – to attend and promote 30 […]

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The Lionesses have set the standard and now we need to act

From behind the scenes at the FIFA Women’s World Cup, Sally Horrox – FA Consultant and CEO Y Sport – reflects on England’s tournament and the need to seize the moment to change women’s sport for good. 2.4 million viewers watched England’s agonising World Cup semi-final defeat to Japan in the early hours of Thursday […]

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Y SPORT’S £1 MILLION POUND PLEDGE.

As we come to the end of the first Women’s Sport Week, Y Sport makes the case for greater investment in women’s sport. Sally Horrox, Chief Executive, explains why she and her business partner Jo Bostock, are committed to developing this emerging market and how they will do it. 3 weeks ago Jo Bostock and […]

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7 insights into what it takes to progress women’s sport from worthy to irresistible

Barely three weeks ago we held our inaugural #BeAGameChanger awards, which were the culmination of 6 months solid work to seek out those individuals, organisations and partnerships that have really made a difference to women’s sport. It was a phenomenal event and the finalists, award winners and audience provided ample proof that women’s sport is […]

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What a difference a year makes…

Former Paralympic swimmer and WST Board Observer, Kate Grey, reflects on the recent #BeAGameChanger awards. Last year at the Women’s Sport Trust #BeAGameChanger event, I, along with many other attendee’s arrived with little or no awareness of the WST, by the end of the evening we were left feeling energised and empowered by the women’s sport […]

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Women’s Sport Week (WSW) gets under way across the nation on Monday.

Women’s Sport Week (WSW) gets under way across the nation on Monday. The week is the brainchild of the Government’s Women & Sport Advisory Board and is an opportunity for everybody involved with playing, delivering, leading or working in sport to celebrate, raise awareness and increase the profile of women’s sport across the UK. Anna Edwards, […]

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Progress for women’s sport

Anna Edwards, Sky Sports News Producer of ‘Sportswomen’ and WST guest blogger talks ‘progress for women’s sport’. It was great for Sky Sports to be involved in a really successful evening, hosted by the Women’s Sport Trust last week. The #BeAGameChanger Awards were a good opportunity to showcase the great work that is going on to […]

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Inclusion, Diversity and the Power of Sporting Role Models

The London 2012 Olympic and Paralympic Games provided many powerful role models from diverse backgrounds. It was great that athletes like Jessica Ennis-Hill, Mo Farah, Christine Ohuruogu, and Hannah Cockroft were celebrated but the common conclusion that this “proved” Great Britain was at ease with diversity was a fantasy. Despite the positive black, asian, brown, […]

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Heard The One About Women’s Sport?

Look how old they are. The major events and mythologies that fill our modern sports media. There have been 128 Wimbledons since 1877, the first FA Cup was played in 1863 – and the Olympics quaintly describe their “modern” era as beginning in 1896. In reality it all began in 776 BC or thereabouts – […]

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Investing in Women’s Sport Creates Real Return For Shareholders

Women’s Sport Trust #BeAGameChanger Awards Drive Business Focus on Gender in Sport; Launch of Y Sport Announced Business and Sporting luminaries attended the inaugural ‘Be A Game Changer’ Awards this week (sponsored by Microsoft), celebrating the success of female role models in sport and highlighting the continued need for investment. Clare Balding, delivering a keynote speech, […]

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