Sport & business
Shifting the funding landscape for women’s sport – improving how the system works. All high-performance organisations pay close attention to
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Business
Y SPORT’S £1 MILLION POUND PLEDGE.
As we come to the end of the first Women’s Sport Week, Y Sport makes the case for greater investment
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7 insights into what it takes to progress women’s sport from worthy to irresistible
Barely three weeks ago we held our inaugural #BeAGameChanger awards, which were the culmination of 6 months solid work to
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Investing in Women’s Sport Creates Real Return For Shareholders
Women’s Sport Trust #BeAGameChanger Awards Drive Business Focus on Gender in Sport; Launch of Y Sport Announced Business and Sporting luminaries
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Women’s Sport: Visible, viable, unstoppable
All high-performance organisations pay close attention to their talent, markets, brand, innovation, risk management and reputation. These are business fundamentals,
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Women’s Sport Matters for Business
Amanda Fone, MD of f1 recruitment and member of the expert panel for the #BeAGameChanger Awards talks about the relevance
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Why would a business bother to sponsor women’s sport?
Microsoft speak out about the value of investing in talent, the links between business and sport and why inclusion matters.
Read moreWhy supporting women’s sport can be a man’s game too
Tim Cozze-Young, who leads the Strategic Marketing Group at Microsoft UK and is the new co-chair of WST’s Funding Development
Read moreCricket and Kia announce ground-breaking sponsorship deal
by Sports Journalist and WST guest blogger Sue Mott. “Ten out of eleven women care very little for cricket…and though
Read moreLevelling the Sponsorship Playing Field
Anna Edwards, Sky Sports News Producer of ‘Sportswomen’ and WST guest blogger. We welcomed Sophie Goldschmidt onto the Sportswomen programme
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